Tradesman Saver, one of the UK’s leading providers of insurance to tradespeople, has kickstarted ambitious growth plans for 2026 by expanding its services alongside the reveal of new branding.
Already well-established in the construction sector, Tradesman Saver has now launched four sub-brands – Electrician Saver, Carpenter Save, Cleaner Saver, and Professional Saver – to cater for more people operating in various lines of work.
The expansion of its services coincides with an update to the Tradesman Saver branding, featuring a more refined visual identity that reflects the modern, professional business it is today and creating a stronger, more relatable connection with its customers.
Launched 18 years ago, Tradesman Saver became one of the first specialist insurance providers to offer a digital end-to-end experience for customers, enabling them to quote, buy and renew entirely online and at a time that suits them. After hitting the 10,000 customer mark in 2019, the brand continued to expand and in 2024 was acquired by Jensten, a leading broking and underwriting group, with the aim of achieving further growth. Having recently announced its own acquisition by leading global private equity firm Bain Capital, Jensten has invested significantly in Tradesman Saver’s digital presence to reach even more customers.
Dean Laming (pictured), managing director for Tradesman Saver, said: “We’ve always had a clear goal to become a leading provider of specialist insurance in the UK, particularly within the construction sector. To achieve that, we knew we needed greater investment and the ability to scale at pace, which is why the acquisition by Jensten in 2024 was such an important milestone for us.
“As the business has evolved, our brand needed to evolve with it. The launch of these targeted sub-brands for key trades and professions shows we’re serious about supporting more of the UK’s workforce, while our refreshed look and feel is a sign of our ability to compete effectively amongst established brands. We have real credibility and confidence embedded in the business today.”
Tradesman Saver’s unique, value-led offering to customers goes beyond basic insurance requirements, with 24-hour access to legal support, free mental health counselling services, and accidental death and overseas work cover provided as standard.
Dean added: “While price plays an important role in customer buying decisions, the cheapest policy doesn’t always deliver the right level of cover. What matters most is having insurance that provides comprehensive protection, backed by a professional partner who understands the unique challenges and working environments faced by tradespeople and other professions.
“Our focus has always been on delivering value, not just low prices, ensuring customers have the protection they need for every part of their work. These recent changes in the business make a clear statement about our commitment to quality, clarity and specialist cover that goes above and beyond to help those who need it.”
Find out more about Tradesman Saver here.
