Cyber risk intelligence company KYND has announced a senior addition to its North American team as it continues to expand its client base and enhance support for insurers managing cyber risk among small and medium-sized businesses.
Aaron Aanenson has been appointed Head of Insurance, North America, where he will lead KYND’s insurance strategy across the United States. In this role, he will work closely with insurers and brokers to support efficient underwriting processes, provide clearer portfolio insights and help insurers expand opportunities within the SME cyber insurance market.
With more than 18 years of experience across cybersecurity consulting, management consulting and the insurance industry, Aaron brings a broad and practical understanding of cyber risk. His previous roles include positions at Bitsight and S-RM, where he gained extensive experience supporting cyber risk assessment and advisory services.
Aaron said: “I’ve focussed my career on helping the nascent cyber insurance market grow – primarily supporting cyber underwriters to better understand the risk so they could more confidently grow their business.
“I am looking forward to making an impact at a company which is totally insurance-focused. KYND’s platform was built to serve carriers and brokers and that clarity of purpose creates a strong foundation for long-term partnership in the US market.”
An important part of Aaron’s responsibilities will involve strengthening relationships with insurer clients while ensuring that feedback from carriers and brokers directly shapes KYND’s product development and strategic planning in the cyber risk space.
Andy Thomas, CEO and co-founder of KYND, said: “The US is a critical market for cyber insurance innovation and growth. Aaron’s combination of hands-on experience working directly with insurers and cybersecurity expertise makes him ideally placed to strengthen our presence.
“As insurers look to unlock the significant SME cyber opportunity, they need tools that provide clarity across both individual risks and entire portfolios. Aaron will play a central role in ensuring we deliver exactly that.”
KYND supports insurance providers around the world by translating complex cyber risk data into clear and practical insights. Its platform offers immediate visibility of cyber exposures and ongoing monitoring, enabling insurers and businesses to manage emerging cyber threats more effectively.
