Memree is ushering in the summer season with the release of its latest fragrance, Sun Is Up, launching on 29 June at 8pm. Described as the brand’s most sun-soaked scent to date, it’s a creamy, addictive parfum designed to capture the golden glow of high summer.
Based in the UK, Memree was established in 2024 by Tayla-Blue, a well-known entrepreneur and influencer. Since its debut, the brand has swiftly built a loyal following thanks to its luxurious, long-wearing parfums crafted with 33% fragrance oil – a concentration that ensures both intensity and staying power. Each release is the result of over a year’s work in collaboration with master perfumers from Britain and France.
Memree’s standout quality lies not just in its formulas, but in its commitment to community. The brand invites its followers to be part of the fragrance development journey, offering samples for feedback and fine-tuning each product based on customer preferences. Its launches frequently sell out, with waiting lists growing rapidly – a testament to the brand’s popularity in the UK niche fragrance world.
Sun Is Up continues this tradition. It opens with soft, sunlit notes of bergamot, peach, and apricot. The heart blooms with orange blossom, jasmine, ylang-ylang, and amber—florals warmed under a cloudless sky. As it settles, the fragrance reveals a lasting base of creamy sandalwood, vanilla, warm amber, and a skin-soft musk. It’s sun-drenched, nostalgic, and utterly transportive.
“It smells like golden shoulders, salt in your hair, and days that stretch on forever,” says the Memree team. “It doesn’t just smell like summer. It embodies it.”
The feedback from early testers has been extraordinary. Fans describe it as the ultimate summer scent—fresh yet long-lasting, light but full of depth. A few standout responses from the Memree community include:
“The absolute definition of a summer goddess in a bottle. Light and fresh, but with real depth and musk.”
“It’s giving: ‘I’m on holiday somewhere exotic, fresh out the shower, sipping a piña colada at the bar.’ 🍹 First spray is sweet and fresh. Once it settles, I swear I can smell coconut 🥥 I’m obsessed.”
“It just arrived and I’m already in love. It’s golden, warm, and elegant. This one is definitely a launch-day must.”
Sun Is Up joins Memree’s best-selling fragrance wardrobe alongside And Always, Late August, and Blooms in Venus—each known for their rich profiles, editorial style, and ability to create a full-sensory experience. With Sun Is Up, Memree captures the essence of long summer days, no matter the season.
The new parfum will launch exclusively online at memree.co.uk on Saturday, June 29 at 8PM BST. Quantities are limited and expected to sell out quickly.
