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Geezy X Strengthens Sampling & Activation Business with Key Leadership Additions

Leading Sampling & Activation platform, Geezy X, announces strategic leadership appointments and attains significant industry milestones.

Geezy X, a subsidiary of Geezy Group, proudly reveals key leadership additions as part of its ongoing commitment to revolutionise the Sampling & Activation business. By enabling brands to directly engage with their target audience through the convenience of home deliveries, Geezy X has emerged as a frontrunner in the industry. Through the integration of free samples into food delivery orders, the platform has facilitated the distribution of over 20 million samples in just two years.

Since its inception 2.5 years ago, Geezy X has collaborated with more than 500 top FMCG brands, including prominent names such as Pepsi, Mondelez, Mars Wrigley, Loreal, Red Bull, and BBC, among others. With operations currently spanning 14 countries, including Australia, New Zealand, the United Kingdom, the United States, various European nations, India, and Singapore, Geezy X continues to expand its global footprint.

To further strengthen its team, Geezy X has recently appointed two highly experienced professionals to critical roles. Dan Jenner assumes the position of Head of Global Partnerships, bringing over 20 years of invaluable expertise in the activation and sampling industry. Jenner’s extensive experience, gained notably during his tenure at N2O, uniquely positions him to oversee Geezy X’s global business operations.

In addition to Jenner’s appointment, Ryan Drager has been promoted to Head of Growth. With a strong background in working with various media agencies and brands, Drager has been an integral part of Geezy X since its inception, making him an ideal candidate to drive the company’s continued success.

A key factor driving brands to partner with Geezy X is the platform’s ability to ensure a 100% open rate, providing valuable insights into customer behavior. Campaigns can be precisely targeted based on multiple segmentation factors, including gender, age, location, cuisine preference, and time of activation. Geezy X empowers brands with a data-driven approach, offering real-time progress tracking and consumer insights through its newly launched data insights and campaign tracking tool.

Expressing enthusiasm about the company’s growth, Dhruv Kohli, Co-Founder of Geezy, stated, “Our Geezy X business has achieved remarkable success, and with the addition of Dan Jenner to our team, I am confident that we will be able to serve more brands and agencies seeking partnerships with us. Our strong relationships with media agencies have propelled us to where we are today, and now it is time for Dan and Ryan to further cultivate those relationships and establish a solid business foundation. Additionally, we have introduced a data insights and campaign tracking tool for our clients, enabling them to monitor real-time campaign progress and gain valuable consumer insights.”

Beyond enabling brands to include samples with food delivery orders, Geezy X facilitates brand connections with captive audiences in gyms, Airbnbs, childcare centers, offices, and more. With a network encompassing over 10,000 touchpoints, including restaurants, premium hotels, and various activation channels, Geezy X offers brands diverse opportunities to effectively engage with their target audiences.

For more information about Geezy X and to explore partnership opportunities for your brand or agency, please visit www.geezyx.com.


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