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Karaca, Türkiye’s Premier Home and Lifestyle Brand, Bolsters UK Footprint

Karaca, a storied brand with a 50-year legacy, proudly unveils its second UK establishment at Westfield London, Europe’s largest shopping mall, following the acclaimed launch of its first store in Islington Square, a key shopping hub in the UK capital.

Karaca, a trailblazer in the Turkish home and lifestyle arena for five decades, is elated to announce its newest UK store opening at Westfield London, the largest shopping centre in Europe. This development is a pivotal element in Karaca’s global growth plan, stemming from the success of its first London venture in Islington Square.

Established in 1973, Karaca has grown into a renowned name in Türkiye, boasting a comprehensive portfolio of over 28,000 products. The brand has been a game-changer in the home and lifestyle industry, offering innovative, quality products spanning kitchen necessities, tableware, compact household appliances, and sophisticated home decor. Its Fine Pearl Collection, the only dinner set worldwide made from genuine pearls, underscores Karaca’s dedication to superior design and craftsmanship.

Global Market Expansion Begins with UK Investment


Karaca’s global presence extends to 48 countries, with 305 retail outlets and over 2,000 points of sale, evidencing its longstanding reputation and popularity. The brand’s foray into the UK market signifies a strategic effort to fortify its position as a global industry leader.

Cihangir Çetintırnak, Country Director of Karaca UK, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”

Enhancing UK-Türkiye Trade Relations for Future Economic Partnerships


Karaca’s expansion in the UK is in line with the burgeoning trade relations between the United Kingdom and Türkiye. The UK government recently called for contributions to establish a new, updated free trade agreement (FTA) with Türkiye, intended to replace the current, outdated agreement based on 1990s provisions and limited to goods trading.

The new FTA is anticipated to be broader, encompassing sectors such as technical and digital services, technology, thereby addressing the demands of the 21st-century economy. The increasing trade volume, reaching £26 billion in the 12 months leading up to June 2023, highlights Türkiye’s significance as a top 20 trading partner for the UK.

Karaca’s UK market expansion reflects this growing economic relationship. The revised FTA is expected to open new opportunities for Turkish companies in London and across the UK, fostering a vibrant business environment and promoting cultural exchange.

Contact: Yasin Erdurmuş, [email protected]

About Karaca:
The Karaca Group, encompassing 11 brands including Karaca Home and Emsan, operates internationally with nearly 3,500 employees. It amalgamates an array of over 140 product categories, from avant-garde dinnerware to advanced home appliances, under its flagship brand.

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