Plamil Foods, long recognised as a trailblazer in ethical and inclusive chocolate, has revealed its 2025 Easter Egg collection, showcasing a fresh visual identity and a renewed focus on innovation. The new range has been designed to align seamlessly with Plamil’s recently launched 40g bar packaging, combining modern design with the brand’s core ethical values.
Leading the collection is a notable innovation: a vegan Coffee Easter Egg made using real coffee rather than artificial flavourings or essences. Plamil believes this product to be the first of its kind globally, reinforcing its reputation for originality within ethical confectionery.
The Easter Eggs are presented in striking, contemporary packaging that reflects Plamil’s updated brand identity. Designed to stand out on shelf, the refreshed look emphasises inclusivity, quality, and modern appeal during one of the busiest retail periods of the year.
Each Egg is paired with a matching 40g chocolate bar of the same flavour, creating a coordinated tasting experience for consumers. The full range is priced at £6.50 per product.
The 2025 Easter Egg Collection features:
Low Sugar Dark Chocolate Egg & Bar
A carefully crafted dark chocolate with reduced sugar content, delivering depth of flavour without excess sweetness. The clean, modern packaging reflects Plamil’s commitment to uncompromising quality.
Hazelnot Egg & Bar
Offering the familiar enjoyment of hazelnut flavour without containing any nuts, this Egg & Bar is designed for inclusive gifting. Its vibrant packaging highlights both accessibility and inventive chocolate-making.
Coffee Egg & Bar
The flagship product of the collection. Made with real coffee, this Egg delivers a genuine, aromatic taste that distinguishes it from conventional coffee-flavoured chocolate. Believed to be the world’s first vegan Coffee Easter Egg using real coffee, it exemplifies Plamil’s innovative approach and boundary-pushing ethos. The bold packaging mirrors the distinctive character of the chocolate itself.
“We’re excited to introduce a range that reflects how Easter chocolate has evolved – not just in taste, but in values,” said Adrian Ling, Plamil Foods. “These products are designed to be enjoyed by as many people as possible, without compromise. The Coffee Egg, in particular, embodies our spirit of innovation and creativity.”
The complete Easter Egg range has already been distributed to wholesalers and will be available online via www.plamilfoods.co.uk, as well as through selected retailers, in the lead-up to Easter.
