Business London Press

Neptunus Constructs Demountable Daikin Centre for BBC Earth Experience

Construction

News Desk

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14/07/2023

Neptunus Constructs Demountable Daikin Centre for BBC Earth Experience

A groundbreaking immersive attraction in the heart of London has opened its doors, providing visitors with an unprecedented opportunity to explore the incredible diversity of our seven continents on an epic scale. The BBC Earth Experience, featuring exclusive narration by Sir David Attenborough, showcases breathtaking footage and extended scenes from the BBC Studios Natural History Unit’s television series “Seven Worlds, One Planet” on state-of-the-art multi-angle screens. Producer Moon Eye Productions and main contractor ES Global Solutions selected Neptunus to construct the temporary structure that houses this extraordinary experience.

Spanning an impressive 1608m2, the BBC Earth Experience offers a truly transformative journey where audiences of all ages can immerse themselves in the wonders of the natural world. Visitors will feel transported to far-flung places as they lose themselves in boundless wonder.

The immersive experience takes place within The Daikin Centre, a sustainable and demountable building designed specifically for this purpose. Neptunus provided the ideal solution with their Evolution structure, a temporary building known for its rapid construction and insulated, soundproofed roof and wall panels. This makes it perfect for long-term events or studios. Neptunus completed the structure in December, outfitting it with multiple suspended multi-angle screens and the latest digital screen technology to fully captivate visitors and allow them to explore the extraordinary diversity of our seven unique continents.

Ben Keast, Managing Director of Neptunus structures, expressed pride in providing their temporary structure for the BBC Earth Experience. He stated, “Our Evolution structure has proven to be the ideal space solution for projects of this nature. While we have previously constructed the Evolution in London for various applications such as the LTA cinch Championships and Masterpiece Art Fair, this is the first time we have built it with a height of 15 meters in the heart of the city. The size, scale, and effectiveness of the building are perfect for this application, and the results are truly fantastic.”

Experience the awe-inspiring BBC Earth Experience at The Daikin Centre, an extraordinary attraction that invites you to embark on a journey through the wonders of our natural world.

Club Ten Revolutionizes Tanning for Men with their Gradual Tanning Moisturiser

Fashion

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14/07/2023

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Club Ten Revolutionizes Tanning for Men with their Gradual Tanning Moisturiser

Introducing Club Ten’s Men’s Gradual Tanning Moisturiser with a Refreshing Fresh Leaf Tobacco Scent—a game-changing tanning product designed specifically for men, offering a healthier and natural-looking tan that can be built up gradually over multiple applications.

Club Ten was created with the vision of enhancing the modern man’s aesthetic without compromises. While many men still rely solely on sun exposure for their tans, the consequences can be severe, including premature skin ageing and an increased risk of melanoma.

What sets Club Ten Men’s Gradual Tanning Moisturiser apart is its distinctive fresh leaf tobacco scent, distinguishing it from traditional self-tanning products that predominantly cater to the female market.

The application process is effortless and does not require a tanning mitt. The gradual tanning effect ensures that users avoid any embarrassing orange over-tanning, making self-tanning more accessible for men who value their appearance but may be unsure about how to achieve a natural tan. It can be used on both the face and body.

In the UK, men are twice as likely as women to succumb to skin cancer[i]. Furthermore, research has shown that initial exposure to sunbed tanning before the age of 35 is associated with a 75% increase in the risk of developing skin cancer[ii]. Club Ten Men’s Gradual Tanning Moisturiser provides a safe alternative to sunbeds and harmful UV exposure.

But Club Ten Men’s Gradual Tanning Moisturiser offers more than just a fake tan. Our vegan formula contains premium moisturising ingredients such as Shea Butter and Sodium Hyaluronate, the fastest absorbing form of Hyaluronic Acid. These ingredients not only reduce the signs of ageing and deeply moisturise the skin but also provide a dual-action benefit for men who prioritise both their short-term and long-term appearance goals.

Purchase Club Ten Men’s Gradual Tanning Moisturiser (£24.95 for 500ml) on Amazon and at Club-Ten.co.uk.

[i] Melanoma UK
[ii] Melanoma UK

Genie AI’s Advanced Legal Editor Seeks to Disrupt Microsoft Word’s Dominance in the Legal Industry

AI

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14/07/2023

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Genie AI’s Advanced Legal Editor Seeks to Disrupt Microsoft Word’s Dominance in the Legal Industry

Genie AI, the AI legal assistant based in London, unveils its upgraded advanced legal editor, offering a novel approach to drafting, reviewing, negotiating, and finalising complex legal documents.

The demand for an alternative to Microsoft Word has become increasingly evident:

56% of lawyers spend more than three hours per day using the software (Source: Epinion).
Microsoft Word has been in use since its release in 1983, meaning some lawyers have relied on it for 40 years.
The number of lawyers using non-Windows operating systems has doubled in the past five years (Source: ABA).
While cloud-collaboration tool SharePoint provides real-time internal capabilities, lawyers express dissatisfaction with the difficulty of red-lining and a lack of clarity regarding authorship.
Lawyers are concerned about losing control when sharing Word documents with counterparties, as hidden changes can be introduced without detection.
Microsoft Word Extensions offer additional functionalities, including AI capabilities, but these plugins often cause document crashes.

Reflecting on the history of Microsoft Word, Genie AI Co-founder and CEO Rafie Faruq states, “Goodbye Typewriter, hello Genie AI! Microsoft Word was never intended to serve as a legal editor, and every lawyer has faced challenges with formatting and numbering issues on MS Word. We have focused on creating a seamless, enjoyable editing experience with AI-assisted features that address genuine legal concerns.”

Distinguishing itself from other available document editors like Google Docs and Notion, Genie’s AI-Assisted Editor flawlessly imports MS Word’s advanced formatting while preserving the formatting and styles used in the source document.

Andrea Rinaldi, In-house Commercial Counsel at Trainline, shares, “As an in-house commercial counsel in a rapidly paced technology company, providing legal advice in both the UK and internationally, time and cost efficiency are always at the forefront of my considerations. It is disheartening to witness legal professionals still relying on outdated technology for document sharing, collaboration, and negotiation. It is time to upgrade our tools.”

To experience Genie AI’s new legal document editor for free and access a vast collection of open source legal templates, visit https://app.genieai.co/community.

Tony McChrystal: Exploring the Impact of Online Reputation on Careers

Business

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13/07/2023

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Tony McChrystal: Exploring the Impact of Online Reputation on Careers

Tony McChrystal, Director of ReputationDefender EMEA, offers insights into the influence of online reputation on individuals’ career prospects. In this role, he leads the Europe, Middle East, and Africa division of the world’s leading online reputation management company. This article delves into the topic of online reputation, highlighting how online content can affect an individual’s professional trajectory.

Online reputation management, commonly referred to as ‘ORM,’ empowers individuals and businesses to take control of the online discourse surrounding them. Online reputation plays a significant role in shaping how others perceive individuals during online searches. Every person and business possesses an online reputation, making it crucial to proactively manage and counteract misleading information to create a positive impression.

ORM essentially comprises two distinct cycles: a vicious cycle, where individuals neglect their online reputation and risk being affected by rumors and misinformation, and a virtuous cycle, where they actively cultivate a positive online presence.

Whether a recent graduate embarking on their career journey or a seasoned professional aiming for advancement, a lack of positive search results on Google can significantly impact job opportunities. As individuals climb the corporate ladder, prospective employers meticulously scrutinise their online reputation portfolio. Recruiters increasingly scour social media platforms to evaluate potential candidates. Consequently, a dearth of information about a candidate can raise doubts regarding their credibility, ultimately affecting their employability.

Both graduates and professionals need to pay close attention to their online reputation, considering that 69% of employers admit to conducting Google searches on job candidates as part of the screening process, according to a study by CareerBuilder. Social media content, including posts, pictures, and comments, can wield a substantial influence on an individual’s employability. In fact, the same study reveals that 54% of employers have rejected candidates based on their social media activity. This issue is particularly critical for job seekers aged 16 to 34, with 10% missing out on job opportunities directly due to their social media presence.

The internet has become the primary source of information today, with most people instinctively relying on it and making important decisions based on what they find online. According to research by Edelman Insights, two out of three individuals consider the internet the most reliable source of information about a person. When considering local businesses, 97% of people check online reviews, as reported by BIA Kelsey. These statistics underscore the potential impact negative online content can have on individuals and businesses.

For job seekers, maintaining an active presence on social media can be an invaluable asset, providing a platform to showcase their enthusiasm and expertise in their chosen field. However, it is crucial to evaluate whether all content portrays them in a positive light. A throwaway comment from years ago or mistakenly associated content could have devastating consequences on their professional life.

To assess their digital footprint, individuals should log out of their browsers to ensure search results are not influenced by their browsing history. When searching for oneself on Google, adding an occupation or city can help narrow down results and retrieve the most relevant content.

Most people do not venture beyond the first page of Google search results. However, if negative material appears on the first page, it can significantly impact a candidate’s job prospects. Content that can diminish the likelihood of being hired includes evidence of criminal behavior, indications of substance abuse, discriminatory statements, divulgence of confidential information about previous employers, provocative images or videos, and critical comments about former employers or colleagues.

For professionals aspiring to advance their careers, adopting a proactive approach to ORM is essential to ensure that their online reputation becomes an asset rather than a liability. Prudent steps for managing their digital footprint include adjusting privacy settings, actively building a positive online presence, addressing inaccuracies, and taking measures to remove negative content.

Whether at the beginning of their careers or already established, professionals must exercise caution before posting any content on social media, considering the significant and potentially long-lasting impact it can have.

Even after joining a company, employees should be aware that their social media posts remain subject to scrutiny, as more than half of employers admit to monitoring their employees’ social media activities. Although self-Googling might seem self-indulgent, it is a critical first step for career-oriented individuals to trace their digital footprint and safeguard their professional reputation.

The Ultimate Luxury Garden Furniture Buying Guide

Home Improvement

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13/07/2023

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Introduction

Welcome to the ultimate luxury garden furniture buying guide. This comprehensive guide will walk you through the process of selecting the perfect pieces for your outdoor space. Whether you’re starting from scratch or looking to upgrade your current setup, we’ve got you covered. From understanding the different types of materials to knowing the latest trends, this guide will help you make an informed decision. So, let’s dive right in and transform your garden into a luxurious outdoor living space.

The Importance of Luxury Garden Furniture

Enhancing Outdoor Aesthetics

Luxury garden furniture plays a pivotal role in enhancing the aesthetics of your outdoor space. It’s not just about functionality; it’s about creating an environment that reflects your style and personality. High-quality furniture adds a touch of elegance and sophistication to your garden, making it a perfect place for relaxation or entertainment.

Comfort and Functionality

Luxury garden furniture is designed to provide maximum comfort. The materials used are not only durable but also provide a level of comfort that makes spending time outdoors more enjoyable. Whether you’re hosting a garden party or simply enjoying a quiet evening with a book, the right furniture can make all the difference.

Increasing Property Value

Believe it or not, luxury garden furniture can also increase the value of your property. A well-designed and furnished garden is a sought-after feature for potential home buyers. It signifies a space where they can entertain guests, relax with family, or simply enjoy the outdoors.

Understanding Different Types of Materials

Wood

Wooden furniture adds a classic and natural touch to your garden. It blends seamlessly with the outdoor environment and is available in a variety of types, including teak, oak, and pine. However, wooden furniture requires regular maintenance to keep it looking its best.

Metal

Metal furniture, such as wrought iron or aluminum, is known for its durability and strength. It’s ideal for areas with harsh weather conditions as it can withstand the elements. However, it can be heavy and may require cushions for added comfort.

Rattan

Rattan furniture is popular for its unique, woven design. It’s lightweight, durable, and comes in a variety of styles. Synthetic rattan is a great choice for outdoor furniture as it’s more weather-resistant than natural rattan.

Choosing the Right Furniture for Your Space

Assess Your Space

Before you start shopping, it’s important to assess your space. Consider the size of your garden and how you plan to use it. Do you need a dining set for outdoor meals, or are you more interested in a lounge set for relaxation? Understanding your needs will help you choose furniture that fits your space and lifestyle.

Consider Comfort

Comfort should be a top priority when choosing garden furniture. Look for pieces with comfortable cushions and ergonomic design. Remember, you’ll be spending a lot of time in this furniture, so it’s worth investing in pieces that you’ll enjoy sitting in.

Think About Maintenance

Some materials require more maintenance than others. If you’re not keen on spending a lot of time maintaining your furniture, consider materials like metal or synthetic rattan that are easy to clean and resistant to various weather conditions.

Latest Trends in Luxury Garden Furniture

Eco-Friendly Furniture

As more people become conscious of their environmental impact, eco-friendly furniture has become a popular choice. This includes furniture made from recycled materials or sustainable sources.

Modular Furniture

Modular furniture allows you to customize your space according to your needs. You can mix and match different pieces to create your ideal setup. This flexibility is particularly useful for those with limited space.

Indoor-Outdoor Living

The trend of indoor-outdoor living has influenced garden furniture designs. Furniture that can be used both indoors and outdoors is becoming more popular. This includes pieces with designs and materials that look just as good in your living room as they do in your garden.

Where to Buy Luxury Garden Furniture

When it comes to buying luxury garden furniture, it’s important to choose a reputable retailer. One such retailer is the outdoor furniture store, Luxus Home and Garden. They offer a wide range of high-quality pieces to suit any style or budget.

Conclusion

Choosing the right luxury garden furniture can transform your garden into a stylish and comfortable outdoor living space. By understanding the different types of materials, considering your space and comfort, and keeping up with the latest trends, you can create a garden that you’ll love spending time in. Remember, the right furniture can enhance your outdoor aesthetics, provide comfort, and even increase your property value. So, take your time, do your research, and make your garden a luxurious extension of your home.

Companion Stairlifts Unveils the Accessibility of UK’s Theme Parks

Travel

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13/07/2023

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Companion Stairlifts Unveils the Accessibility of UK’s Theme Parks

Companion Stairlifts has recently released the findings of a comprehensive study examining the accessibility of theme parks across the United Kingdom. The research delved into the diverse facilities provided by each theme park, focusing on the number of wheelchair-accessible rides and accommodations available for visitors with limited mobility.

The study shed light on the varying degrees of accessibility among UK theme parks, highlighting both disabled-friendly parks and those in need of improvement when it comes to catering to visitors with limited mobility. Additionally, it revealed that many parks could enhance their efforts in making accessibility information easily accessible to the public, as some parks currently lack any form of comprehensive accessibility information.

Among the noteworthy findings of the study, it was revealed that Brighton Pier, Drusillas Park, and Crealy Theme Park & Resort are the only theme parks where all rides are accessible to wheelchair users.

For a detailed analysis and in-depth insights, readers are encouraged to explore the complete article available at: https://www.companionstairlifts.co.uk/news/the-accessibility-of-every-uk-theme-park

Companion Stairlifts’ study serves as a valuable resource for individuals seeking to explore UK theme parks with accessibility in mind, ensuring that everyone can enjoy the thrilling experiences these parks have to offer.

Eureka! Direct Introduces Holistic Emergency Response Solutions to Enhance Safety Measures

Medical

News Desk

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13/07/2023

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Eureka! Direct Introduces Holistic Emergency Response Solutions to Enhance Safety Measures

Eureka! Direct, a renowned provider of first aid supplies and infection control solutions, is delighted to unveil its comprehensive range of emergency response solutions.

These meticulously developed solutions empower individuals and organisations with the essential tools and knowledge needed to swiftly and effectively respond to critical situations.

In today’s fast-paced world, preparedness for emergencies is paramount to ensure the safety of individuals and communities. Eureka! Direct recognises the significance of being well-equipped during crises, and its latest offerings are designed to meet the escalating demand for reliable emergency supplies options.

Eureka! Direct’s holistic emergency response solutions encompass an expanded selection of first aid kits, automated external defibrillators (AEDs), Auto-Adrenaline Injectors (AAIs), and emergency asthma inhalers.

Each product has been thoughtfully curated to adhere to the highest quality standards, ensuring that customers have access to top-tier tools when confronted with emergencies.

“At Eureka! Direct, we deeply understand the pivotal role of emergency preparedness in saving lives,” affirmed Ruth Hill, Marketing Manager of Eureka! Direct. “Our extensive array of emergency solutions is crafted to grant individuals and organisations peace of mind, knowing they possess the necessary resources to respond effectively to emergency situations. Whether it’s a cardiac arrest, severe bleeding, allergic reaction, or asthma attack, we are the trusted provider for designated first-aiders.”

Eureka! Direct’s emergency response solutions cater to a broad spectrum of industries, including workplaces, schools, recreational facilities, and households.

By offering tailored solutions for different environments, Eureka! Direct enables customers to address the specific needs and challenges they may encounter during emergencies.

“At Eureka! Direct, our commitment lies in fostering the safety and well-being of individuals and communities,” emphasised Ruth Hill. “Our comprehensive solutions are the culmination of extensive research and development, guaranteeing that our customers receive the utmost level of preparedness.”

Eureka! Direct’s comprehensive emergency response solutions are now available through their website and catalog, providing customers with convenient access to these essential tools for enhancing safety measures.

Suresh Kumar’s “Follow that Dream” Book Launch: An Unforgettable Evening

Art

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13/07/2023

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Suresh Kumar’s “Follow that Dream” Book Launch: An Unforgettable Evening

Article: On a magnificent summer evening, against the backdrop of the illustrious House of Commons, a gathering of 125 esteemed guests convened to celebrate the book launch of Suresh Kumar’s “Follow that Dream.” The event witnessed resounding success, leading to a prestigious invitation from the Indian High Commission for a subsequent book launch at the Nehru Centre in Mayfair, London on Wednesday, 12th July 2023.

The esteemed guest of honour for both occasions was none other than Lord Jeffrey Archer, a highly accomplished and renowned author, best known for his multi-million-selling novel “Kane and Abel.”

“Follow that Dream” narrates the compelling story of Suresh Kumar’s parents, their lives in India, and their journey to Great Britain, where they began anew. Suresh then delves into his own early life, recounting the struggles and challenges he faced while growing up in a culturally diverse world distinct from that of his parents.

The event welcomed numerous dignitaries, friends, and supporters of the author. Among them were Lord Rami Ranger, Bob Blackman MP for Harrow East, Virendra Sharma MP for Ealing Southall, Cllr Keith Prince of the London Assembly for Redbridge & Havering, Cllr Anjana Patel, Neeraj Arora, UK Head of Sony TV, Chief Superintendent Carl Lindley of the Metropolitan Police Service, and Dr Honey Kalaria, the UK’s Bollywood Ambassador, among others. The gathering was filled with amusing anecdotes and personal stories from those who had their own experiences with the author and resonated with the challenges portrayed in the book.

During the event, Lord Archer shared insights into the time and dedication required to write a book. All attendees extended their wishes for the author’s success with this venture and eagerly inquired about plans for future books. Suresh revealed that a sequel is already in the works.

Expressing his honor at conducting the book launch at the esteemed House of Commons, Lord Jeffrey Archer praised Suresh Kumar as a dynamic individual and a true friend, emphasising their 23-year-long acquaintance. Lord Archer also acknowledged that it was the Conservative Party that provided the opportunity for Rishi Sunak to become the first Prime Minister of Indian origin in the United Kingdom.

Concluding the event, Lord Archer remarked, “Writing a book is no easy feat, but everyone has a story within them.” Lord Rami Ranger applauded Suresh’s tireless work in politics, advocating for increased accessibility for ethnic communities. Bob Blackman MP highlighted the vibrant Indian community in his Harrow East constituency, sharing their stories of humble beginnings, hard work, and aspirations for a better future for their families.

Dr Honey Kalaria, the Bollywood Ambassador UK, celebrated her longstanding association with Suresh, spanning over 30 years. They have collaborated on numerous community fundraising events and high-profile concerts, earning accolades such as winning the first prize of £15,000 at the London New Year’s Day Parade, which reaches a global television audience of over 500 million. Dr. Kalaria commended Suresh for his unwavering support and commitment to worthwhile causes, providing platforms for young talent and contributing to art and culture.

Cllr Keith Prince, a member of the London Assembly for Redbridge & Havering, reminisced about his and Suresh’s early days in Redbridge politics over two decades ago. Their shared focus was to tirelessly and wholeheartedly make Redbridge a better place for its residents.

Chief Superintendent Carl Lindley of the Metropolitan Police expressed his delight in collaborating with Suresh during his tenure as a Community Police Officer in Redbridge, working together on various community welfare projects to promote multicultural understanding.

Bali Brahmbhatt, a celebrity radio personality from Lyca Gold Radio, marveled at the grandeur of the Palace of Westminster and expressed his joy at attending the book launch. He praised Suresh Kumar’s deserving success, highlighting his unwavering honesty, determination, and willingness to assist others in life. According to Brahmbhatt, Suresh Kumar has truly followed his dreams and reached new heights.

Other special guests, supporters, and audience members included Cllr Anjana Patel of Harrow, who spoke highly of Suresh Kumar’s advice, support, and encouragement throughout her journey, and Virendra Sharma MP for Southall Ealing, who has known Suresh and his family for many years and shared his own experiences of coming and settling in the UK from Punjab, India.

Neeraj Arora, UK Head of Sony TV, reflected on his professional journey in media and broadcasting, recalling his early days in the UK after moving from Allahabad, India. Navin Kundra, a singing sensation, expressed his excitement at being invited to the event, predicting that “Follow that Dream” by Suresh Kumar would be a resounding success, resonating with many people who have made similar journeys from India and the Indian subcontinent.

Suresh Kumar, the author of “Follow that Dream,” expressed his deep gratitude for the love, affection, and supportive words from everyone present. He began his entrepreneurial journey at the age of 16 and established Indra Travel in East London, a successful travel and aviation company specialising in the Indian subcontinent. Suresh conveyed his heartfelt appreciation to his clients for their support over the years and dedicated the book to all families who have undertaken similar journeys to his own, acknowledging that his story is not unique but one shared by many around the world. He emphasised the opportunities that Great Britain has provided, enabling individuals to become an integral part of the country they now call home.

Suresh Kumar humbly acknowledged that his parents shaped him into the person he is today and that he could never repay the debt of gratitude he owes them. Despite their humility and sacrifices, they were unable to fully enjoy a good life as they dedicated themselves to providing for their family. Suresh expressed regret that he couldn’t have done more for them, as they truly deserved.

Described as a businessman, inspiration, community leader, family man, and a pillar of support, Suresh Kumar’s book is a testament to his sincerity and care for those around him, including his extended family and the diverse communities living together in East London. To order a copy of the book, visit Amazon online or www.sureshkumar.co.uk.

Veteran Wall Street Investor James Barclay Strikes Gold with Mobilicom Ltd

Business

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13/07/2023

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Veteran Wall Street Investor James Barclay Strikes Gold with Mobilicom Ltd

Esteemed Wall Street investor, James Barclay, has once again showcased his financial acumen with a shrewd investment in Mobilicom Ltd (NASDAQ:MOB), reaping extraordinary profits in the process.

Barclay, alongside his firm, Barclay Capital Consult LLC, patiently awaited a momentous contract signing, and their perseverance paid off on the morning of Monday, July 10th, 2023. Teledyne – FLIR, the largest manufacturer of small drones in the world, announced a monumental deal with Mobilicom Ltd., leading to a staggering 100% surge in the company’s stock price within a single trading day.

Known for his successful event-driven investment strategy, Barclay expressed his satisfaction with the outcome, remarking, “Event Driven Investing demands nerves of steel, but when these deals come to fruition, they bring not only substantial profits to my firm but, more importantly, benefit our clients. We are thrilled to have achieved such remarkable returns.”

Barclay’s astute decision-making and profound understanding of the financial landscape have consistently positioned him as a highly regarded figure in the industry. With an impressive track record of identifying winning opportunities, Barclay has consistently demonstrated that his investment approaches are grounded in meticulous research and thoughtful analysis.

Mobilicom Ltd. (NASDAQ:MOB), a prominent player in the market, has emerged as the latest triumph in Barclay’s portfolio. The company’s partnership with Teledyne – FLIR has solidified its position as an industry leader, capturing the attention of investors and propelling the stock price to unprecedented heights.

Under James Barclay’s leadership, Barclay Capital Consult LLC remains dedicated to providing clients with unparalleled financial guidance and delivering exceptional results. The firm’s unwavering commitment to client success has been the cornerstone of its reputation, and the recent investment in Mobilicom Ltd. serves as a prime example of their steadfast dedication.

As Barclay continues to navigate the dynamic and ever-evolving investment landscape, his track record stands as a testament to his expertise and his ability to seize opportunities that yield remarkable returns.

Sales growth of 62% is in the bag for colourful backpack firm ROKA London as it expands globally

Fashion

News Desk

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13/07/2023

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Sales growth of 62% is in the bag for colourful backpack firm ROKA London as it expands globally

Sales growth over the last year of 62% is in the bag for colourful backpack firm ROKA London as it expands globally.

Revenue shot up from £3.7 million in 2021 to £6 million in 2022 and it is expected to hit £9 million in 2023.

If targets are met this year, the business will have more than quadrupled in size over the last three years.

ROKA’s stylish, sustainable bags and backpacks have become a fashion item in their own right and it has recently captured the student market.

The bags – instantly recognisable due to their very bright colours – are now sold in more than 1,500 shops in the UK and the brand’s global reach is growing with new retail outlets in France, Spain, Scandinavia, Israel and Australia.

The brand sells as ORI London in the US and it achieved revenue of $1.5 million in its first year in 2022 and this is expected to double in 2023.

ROKA Chief Operating Officer Peter Gough talked about the key technologies the brand is using to drive forward with a five year plan to create a global outdoor lifestyle brand with global sales of £40 million on Brightpearl’s Lightning 50 E-commerce Growth Hacking Podcast.

He said: “Since 2021 we have started a transformation of every part of our business – this has so far had a huge impact on our growth and has accelerated us towards +70% YoY sustainable growth.

“We aim to create a fully integrated system that can scale, with financial and operational efficiencies across both ROKA and ORI brands.

“From the Customer Experience (Shopify Plus/Social) to Customer Services (Gorgias/Aircall) through to our back office (QuickBooks Online) and wholesale sales platforms (B2BWave/BrandWise).

“We have also introduced Google Workspace to make our team fully collaborative and remote working through their various apps. This is also supported by other revenue-affecting initiatives, including introducing Google Perfomance Max Ads and Shopping, TrustPilot (currently 4.9 out of 5) and Student Discount with Student Beans.

“Our quest to automate the manual and digitise our processes is ongoing but has already led to better decision-making and buying through real-time reporting and historical data insights.

“The recent implementation of Inventory Planner is helping us use sales data insight for predictive product sales modeling to drive better decision making for stock purchasing and planning.

“The Inventory Planner software really is a game changer as we become a big business. Before purchasing decisions were made on gut instinct and what we felt was going to be right, but now all those decisions are driven by data.

“We have moved on from the days of big spreadsheets and integrated Inventory Planner with all our other systems.”

ROKA was founded six years ago by Brett Katz and his then girlfriend now wife Emma Rosenberg when he moved to the UK from sunnier climes to live with Emma and all his belongings in an old backpack got soaked during a typical British downpour.

The couple figured there was a gap in the market for well designed bags in bright colours which were water resistant and made sustainably.

Sustainability has been a big part of ROKA’s success and recycled materials are

used for all its bags and backpacks.The canvas bags are made from recycled polyethylene terephthalate (RPET) – giving new life to a plastic that would otherwise end up in a landfill, or worse, our oceans.

ROKA’s nylon bags are made using pre-consumer fabric waste such as scraps, rejects, offcuts and trimmings.

The company was awarded a B-Corp Certification in June – meaning it has met the highest standards of social and environmental performance, transparency and accountability.

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