Home Blog Page 2

Narro Associates names Robbie Templeton as Managing Director in planned leadership succession

0

EDINBURGH, UK, July 1, 2026 – Employee-owned structural and civil engineering consultancy Narro has confirmed a planned change in leadership, with Robbie Templeton taking over as Managing Director from Ben Adam. The transition forms part of the company’s long-term succession strategy as it enters its next phase of growth.

The carefully planned appointment represents an important step for the business as it builds on more than 40 years of success. Robbie Templeton will now lead the consultancy, bringing fresh ideas and continued momentum, while Ben Adam will remain on the Board of Directors, helping shape the company’s strategic direction and providing continuity. As an employee-owned organisation, developing future leaders has always been a key part of Narro’s long-term approach.

Since being founded in Edinburgh by David Narro, the practice has grown from a small engineering consultancy into a 100-strong business with seven offices across the UK. Employee-owned since 2014, Narro has built a strong reputation for delivering structural and civil engineering expertise across a broad range of sectors, including conservation, culture, education, infrastructure, residential, commercial and industrial developments.

Ben Adam joined Narro as a graduate engineer in 1998 and has spent almost 30 years with the practice. After becoming Managing Director in 2017, he oversaw continued business growth, geographical expansion, the strengthening of its employee ownership culture and the successful delivery of a number of landmark projects across the UK. His specialist knowledge of conservation engineering and sustainable design has contributed to significant schemes including the Glasgow School of Art, the National Museum of Scotland and the Burrell Collection.

Commenting on the transition, Ben Adam said: “It has been a tremendous privilege to lead Narro and to work alongside all the talented colleagues throughout my career. What makes Narro special is our people and the culture we have built together. As an employee-owned business, something I’ve been incredibly passionate about, our success has always been driven by collective commitment, collaboration and a shared passion for engineering excellence.

“Robbie has played a key role in Narro’s development over many years and is an outstanding leader. He understands our values, our clients and our ambitions for the future. I am delighted to be handing over to someone with the experience, energy and vision to lead the business into its next chapter.”

Robbie Templeton also began his career at Narro as a graduate engineer in 2006 and has progressed through the organisation over the past two decades, becoming a Board Director in 2023. A Chartered Engineer with extensive experience in both new-build and conservation projects, he has led teams on numerous high-profile developments and played an important role in expanding Narro’s Aberdeen office and wider presence across northern Scotland.

Robbie Templeton said: “Narro has given me incredible opportunities throughout my career, and I am honoured to be taking on the role of Managing Director. Ben, and David before him, has provided exceptional leadership and leaves a business that is strong, ambitious and well positioned for the future.

“Our employee-owned model creates a unique culture where people genuinely care about the success of the business and the quality of work we deliver. We have a fantastic team, an exceptional client base and exciting opportunities ahead. I look forward to building on the strong foundations already in place, while continuing to innovate, invest in our people and support the sustainable growth of the practice.”

As Narro marks its 40th anniversary, the leadership change highlights the company’s ongoing commitment to developing talent from within while providing continuity for clients, employees and partners. The consultancy remains focused on delivering creative, technically excellent and sustainable engineering solutions as it continues to grow its presence across the UK.

For more information about Narro and its services, please visit www.narroassociates.com.

Warwickshire Lavender Farm celebrates more than £25,000 raised for family-inspired charities as Summer 2026 season begins

0

BUBBENHALL, WARWICKSHIRE, July 1, 2026 – A family-run lavender farm in Warwickshire has surpassed £25,000 in charitable fundraising while welcoming visitors back for its 2026 summer season. Warwickshire Lavender officially reopened on 19 June, marking the start of another year of blooming fields, new attractions and fundraising for causes that hold personal significance for its owners.

Located near Coventry, Warwickshire Lavender is run by Ian and Pippa Jamie. This season, guests can enjoy a newly established vineyard alongside the famous lavender fields, as well as special Saturday evening openings throughout July.

Visitors are also invited to relax in the farm’s café, where every penny of profit is donated to charities supporting people affected by Huntington’s and Parkinson’s. The causes are deeply personal to the owners, whose families have been impacted by both conditions. To date, the café has helped generate more than £25,000 for charity.

Running from Friday 19 June until Sunday 9 August, the farm covers eight acres of countryside just outside Coventry and within easy reach of Leamington Spa. For a few weeks each summer, the landscape is transformed into vibrant purple fields that attract visitors from across the region.

Guests can stroll through the lavender rows, watch bees gathering nectar, capture photographs among the flowers and purchase lavender products that are grown and distilled on the farm. Many also stop at the café, which continues to be the driving force behind the farm’s fundraising efforts.

There is something new for returning visitors this year. A vineyard planted last summer is beginning to flourish alongside the lavender, while the introduction of Saturday evening openings throughout July gives guests the opportunity to experience the fields in the softer light of sunset.

“Both Huntington’s and Parkinson’s have affected people we love, so this was never really a business decision,” said Ian Jamie, co-owner of Warwickshire Lavender. “People came for the cake and a cup of tea at the café, kept coming back, and somehow we’ve now passed £25,000. That still amazes us.”

As the lavender bloom lasts only a short time each year, the Jamies encourage visitors to plan their trip at any point during the season rather than waiting until the final weeks. They also recommend experiencing one of the July evening openings, when the fields take on a particularly peaceful atmosphere.


Visitor information

  • Open: 19 June – 9 August 2026
  • Evening openings: every Saturday throughout July
  • Where: Warwickshire Lavender, Watery Lane, Bubbenhall, CV8 3BQ (near Coventry / Leamington Spa)
  • Opening hours: 10am – 4pm
  • Admission: £8 adults, £4 children — free car parking
  • Café: all profits to Huntington’s and Parkinson’s causes
  • Website: www.warwickshirelavender.com

Businesses Turn to Private Number Plates for Branding, Fleet Savings and Marketing Impact

SWANSEA, UK, June 30, 2026 – Businesses across the UK are finding new value in private number plates, using them as practical business assets rather than simple vanity purchases. According to Plates4Less, organisations are increasingly investing in personalised registrations to strengthen their brand identity, improve fleet management and even help older company vehicles present a more up-to-date image.

Although personalised registrations have traditionally been linked with luxury cars and individual owners, more businesses are adopting them as branding tools, vehicle identifiers and, in some cases, a cost-effective way to keep ageing fleet vehicles looking professional for longer.

Plates4Less says it first identified a noticeable rise in business enquiries during 2022, with demand continuing to grow each year since.

The company reports that business-to-business enquiries and sales more than doubled during 2025 compared with 2024. Interest has come from sole traders, SMEs and major fleet operators.

The growing demand led to the introduction of a dedicated Business Hub, together with a Business Number Plate Guide and a free Quick Guide that helps organisations explore branding, fleet management and marketing opportunities through personalised registrations.

Tony Clark of Plates4Less said: “When we first started seeing the increase in 2022, we assumed it might be a short-term trend. Instead, we’ve continued to see growing interest from businesses year after year.

“Business enquiries and sales more than doubled in 2025 compared with 2024, and we’re seeing demand from sectors ranging from tradespeople and logistics firms through to professional services, retailers and online businesses.

“What’s particularly interesting is the variety of reasons. Some businesses are focused on branding, some on fleet management, while others have discovered that a clever registration can become a surprisingly effective marketing tool.”

According to Plates4Less, business registrations typically fall into four categories:

• Brand and company name registrations
• Fleet-life extending registrations
• Investment and asset purchases
• Humorous and memorable registrations that help businesses stand out

Many businesses say personalised registrations enhance their professional image while making company vehicles easier to recognise across depots, customer locations and business premises.

Others have found registrations can refresh the appearance of existing fleet vehicles, helping delay unnecessary replacements where vehicles remain mechanically sound.

The final category continues to generate considerable interest.

While branding and fleet management remain key motivations, Plates4Less says some of the biggest success stories involve businesses choosing witty, memorable or industry-themed registrations that attract attention.

The company has interviewed business owners using registrations such as C4 PET, DEN 715TM1 NCE, HU63 OAK and 240 V, who report that customers frequently comment on the plates, photograph them and share them online.

Search%20Infographics%20(2)

Several business owners said the registrations had generated conversations, recommendations and social media engagement that far exceeded their expectations.

Tony Clark added: “A clever registration can become a talking point. We regularly hear from businesses whose customers remember the registration long after they’ve forgotten the vehicle itself.

“The best registrations combine branding with personality. They help businesses stand out in crowded markets and often generate conversations that traditional advertising simply doesn’t.”

The company says demand is coming from businesses of all sizes, from sole traders operating a single van through to larger organisations managing extensive fleets.

To support businesses considering a registration for the first time, Plates4Less has also published a free Quick Guide containing practical tips, search strategies and examples of successful business registrations.

Q:chi Marks 25 Years of Delivering Marketing Operations Technology

0

SWINDON, UK, June 30, 2026. Q:chi, a UK enterprise software provider focused on marketing operations automation and channel partner incentive management, is celebrating 25 years in business. Since launching in 2001, the company has grown into a trusted technology partner for enterprise organisations around the world.

Established in 2001 by CEO Greg Evans, Q:chi, has become a trusted partner for many of the world’s leading enterprise brands. During the past 25 years, the company has earned a reputation for long-term customer relationships, specialist expertise and technology that unifies marketing, finance and procurement through a single source of truth.

Q:chi was founded during the dot-com era after Greg Evans recognised a need for better ways to manage channel partner marketing investment within enterprise organisations. The company developed a cloud-based platform before cloud software became a widely used term, focusing on user-friendly tools that captured financial data while supporting governance through structured approval workflows.

As the business expanded across multiple industries, Q identified common operational issues affecting marketing teams. Lengthy approval processes, disconnected financial information, fragmented budget management and limited visibility between marketing, finance and procurement were recurring challenges. In the early 2010s, the company transformed these insights into its own dedicated software platform.

Today, Q:chi, offers two flagship platforms. Q:chi) Harmoni supports marketing operations automation by providing enterprise marketing, finance and procurement teams with real-time visibility into campaign planning, budget allocation, spend management and performance reporting. Q:chi) Affiniti automates channel partner incentive programmes, including MDF, co-op funds, rebates, deal registration and claims processing, supported by partner self-service, automated workflows and AI-powered fraud detection.

Q:chi, has supported organisations across technology, financial services, payments, automotive, hospitality, FMCG and food and beverage industries, with many customer relationships lasting more than a decade.

Greg Evans, CEO and Founder of Q, said: “When I started Q:chi, I wanted to build a company that would last. Having witnessed the mayhem of the dot-com boom and bust, I wanted Q to be the opposite. Twenty-five years on, I am proud that we have stayed true to that. We have navigated the financial crisis, the explosion of cloud computing and now we are embracing the AI era. Through all of it, we have kept investing in our platform, our people and the relationships that matter. The fact that so many of our clients have stayed with us for years is the thing I am most proud of.”

Looking to the future, Q:chi continues to invest in AI-powered functionality across both Harmoni and Affiniti, building on 25 years of experience in marketing operations and channel programme management.

Headquartered in England, United Kingdom, Q:chi supports enterprise organisations across global markets.

PR Fire Explains Why Press Release Distribution Services Remain a Critical Tool for Brand Visibility in 2026

London, United Kingdom — 30 June 2026 — As brands and businesses compete for online attention press release distribution continues to play a huge role in helping organisations communicate news, build credibility and reach wider audiences.

Press releases remain one of the most effective ways for businesses to share information with journalists, customers, investors and stakeholders. While the format has evolved the core purpose remains unchanged: ensuring that important company news reaches the right audience at the right time.

Traditionally, press releases were distributed directly to journalists and newsrooms in the hope of securing media coverage. Today, press release distribution has expanded far beyond traditional outreach.

Modern press release distribution services provide access to extensive networks of news websites, online publications, industry platforms and media contacts, enabling businesses to amplify their announcements across a high number of media outlets.

This shift has transformed press release distribution into a powerful communications tool that supports brand awareness, reputation management, thought leadership, and digital visibility.

Research consistently shows that earned organic coverage remains one of the most trusted forms of communication available to growing global brands.

Brands using press release distribution services are seeing amplified brand exposure and higher engagement across their sector audiences, effectively boosting their communication strategies while also appearing authentically with their media coverage. 

The effectiveness of a press release often depends not only on the quality of the content but also on the strength of the distribution.

As brands expand into new markets demand for global coverage has increased significantly. Businesses can no longer rely solely on local or national media coverage to achieve their communications objectives. Many organisations require visibility across multiple regions within key sectors such as technology, finance, book publishing, professional services, and manufacturing.

In the UK, PR Fire has become one of the most recognised names in press release distribution, supporting businesses, agencies, charities and public sector organisations with media outreach and online news distribution.

With a distribution network designed to maximise visibility across news platforms and digital media channels, PR Fire enables organisations to share announcements with relevant audiences both in the UK and globally.

As demand for online coverage continues to grow businesses increasingly require distribution solutions which are able to deliver visibility beyond traditional PR. Agencies such as PR Fire have helped address this need by providing access to wide network of media contacts as well as sponsored and syndicated media publishing to optimise for search and ai visibility.

While organic media outreach remains an important component of any PR strategy, businesses are increasingly seeking a combination of earned and guaranteed media. This has driven demand for press release distribution services that not only connect news with journalists and editors but also provide access to established publishing and syndication networks.

By combining targeted media outreach with guaranteed media organisations can maximise the reach of their announcements, strengthen brand visibility, and ensure their news reaches audiences. As a result, modern press release distribution has evolved beyond traditional media relations, becoming a strategic tool for businesses seeking scalable visibility and global coverage.

A spokesperson from PR Fire said, “Press release distribution has evolved from your standard PR and ensuring you’re optimised for digital PR, SEO and AI is becoming a necessary strategic decision for long-term growth.”

As digital media consumption evolves the need for credible, effective news distribution remains constant and the role of professional press release distribution services is expected to become even more important in the years ahead. For organisations looking to increase awareness, communicate key developments, and reach wider audiences, press release distribution and digital PR remains a proven and effective strategy.

CV Hubs Simplifies Truck Wheel Hub Purchasing with Surcharge Removal and Cash Back Incentive

0

CV Hubs & Bearings has unveiled two new initiatives aimed at making replacement wheel hubs more affordable and convenient for commercial vehicle operators across the UK. Customers can now order new wheel hubs and hub kits without paying an upfront surcharge, while a new rebate programme rewards eligible core returns with credits worth up to £50.

The company has ended the long-standing requirement for customers to pay surcharge deposits when purchasing replacement wheel hubs. Previously, buyers were required to pay an additional amount that was refunded once an old unit had been returned. Eliminating this process reduces administration, improves cash flow and creates a faster purchasing experience for workshops and fleet operators.

Alongside this change, CV Hubs has launched a rebate programme covering selected Volvo, Renault and DAF wheel hubs. Customers who return qualifying used hubs can receive account credits of up to £50 following inspection.

Returning eligible hubs has been designed to be straightforward. Customers simply attach the supplied return tag, palletise the unit and arrange collection through the CV Hubs team. Approved returns are then credited directly to their account.

To support customers, detailed inspection guidance has been published outlining acceptable return conditions. Hubs showing everyday wear, dirt, corrosion or worn ABS rings are generally accepted provided there is no structural damage to the casting.

Simon Blair, Director at CV Hubs & Bearings, commented: “We’ve listened to our customers and this change is a direct response to their feedback. Surcharges have been an industry norm for a long time, but they add friction to what should be a straightforward transaction. By removing that upfront requirement entirely, we’re making it simpler and faster for workshops and fleet operators to get the wheel hubs they need. And with our new core rebate programme, customers can still benefit financially from returning serviceable hubs. It’s a better deal all round.”

These changes provide customers with a more efficient buying process while maintaining the opportunity to receive value from qualifying returned wheel hubs.

CV Hubs supplies wheel hubs, hub kits and associated parts for DAF, Volvo, Renault, Mercedes, Scania, MAN and Iveco vehicles, supported by next day UK delivery.

For further information on eligible products, the core rebate criteria, or to place an order, contact the CV Hubs team:

Telephone: 0161 370 3344
Email: [email protected]
Website: https://www.cvhubs.co.uk/

Core rebate eligibility is subject to product qualification and inspection. Account credit is only issued following successful inspection of the returned core. Programme terms may be updated without notice.

Marketing Firm Warns UK Small Businesses Are Losing Control of Critical Digital Assets

0

NORWICH, UK. June 26, 2026 – Growing numbers of UK small businesses are finding themselves unable to access essential digital assets such as websites, domain names and online advertising accounts after working with marketing agencies, according to performance marketing agency Bons & Frazer. The company says it has seen a rising number of cases where businesses discover they do not legally control the digital infrastructure their companies depend on.

Bons & Frazer, established earlier this year by Jamie Frazer and Jake Bonham, says the issue became apparent almost immediately after opening its doors. One recent case involved a Norfolk cleaning company that contacted the agency after its previous marketing provider allegedly refused to hand over the company’s website and Google Ads account unless a release fee was paid.

“They were told they had to pay to get their own website and ad accounts back,” said co-founder Jake Bonham. “That’s not a contractual dispute. That’s holding a business to ransom.”

Acting on behalf of the client, Bons & Frazer contacted the previous agency and, following several exchanges, secured the release of the website and advertising accounts without any payment being made. The business regained full access to its campaign history, conversion data and website.

According to Frazer and Bonham, similar situations have been raised by numerous prospective clients across a range of industries. They say they regularly encounter businesses whose domains and hosting are registered in an agency’s name, Google Ads accounts owned by the agency instead of the client, or websites hosted on platforms the business cannot independently access.

The result is that when a company wants to change marketing providers or manage its own digital presence, it can lose access to valuable advertising history, website content or even its own domain name.

Jake Bonham said: “We’ve heard this same story repeatedly in a very short period of time, and what’s worrying is that it appears to be becoming more common. Many of these businesses assumed they owned the digital assets that support their operations, only to discover they didn’t.”

The founders also say they frequently hear complaints about poor transparency. Many businesses pay ongoing monthly retainers but receive little insight into how their campaigns are managed. Instead, they are sent reports filled with technical metrics while their day-to-day contact changes as account managers move between clients.

“Clients sign up and then don’t hear from the person they signed up with again,” said Jamie Frazer. “They get passed around the office, receive a report they don’t understand, and by the time they realise it isn’t working, they’re tied into a contract they can’t exit.”

To avoid these issues, Bons & Frazer says every client retains ownership of all key digital assets from the beginning of the relationship. Domains, website hosting, Google Ads accounts, Meta Business accounts and analytics platforms are all registered in the client’s name, with the agency operating solely through management access.

“If a client wants to leave tomorrow, everything they have built is theirs to take,” said Jamie Frazer. “Their campaign history, their data and their website all remain under their ownership. That’s how we believe it should be.”

The agency works on a fixed monthly fee starting from £995 and does not require long-term contracts. Clients remain on a rolling monthly agreement, while all work is handled directly by Frazer and Bonham without account managers, outsourcing or internal handovers.

Declan McCahill, Managing Director of AGD Surrey Ltd, has worked with Bons & Frazer since its early months.

“Jake and Jamie have been a breath of fresh air from day one,” said Declan McCahill.

“Communication has been excellent throughout and they made everything easy to understand and implement. Our business continues to grow month after month, with a steady stream of quality enquiries coming in. I wouldn’t hesitate to recommend Bons & Frazer to any business looking to grow through effective digital marketing.”

UK Property care leader warns contractors are “already behind” on safety before they enter occupied homes 

Timberwise MD calls for rethink of how the industry protects residents, vulnerable occupants and the public during damp, timber and fungal decay treatments

One of the UK’s most experienced property care specialists is calling on the industry to fundamentally rethink its approach to safety in occupied properties, warning that too many contractors fail to plan adequately before work begins – leaving residents, vulnerable occupants and even members of the public unnecessarily at risk.

George Edwards, Managing Director of Timberwise, one of the UK’s largest family-run property care companies, says the challenge of working in occupied homes and businesses is consistently underestimated across the sector.

“The mistake most contractors make is thinking about safety once they are already inside,” said Edwards. “By then, you are already behind. In occupied properties, we are working around people’s lives, which means the planning has to happen before anything comes off the van.”

Unlike construction sites, where hazards are expected and all personnel are trained to recognise them, occupied properties present a fundamentally different environment. Families remain in residence, staff continue working at their desks, and the people closest to the activity may have no understanding of the risks involved.

Edwards, who has spent decades in specialist property care, says that safe practice must begin long before technicians arrive on site. Route planning, containment of dust and debris, securing of ladders and access equipment at the end of each day, and clear communication with clients before drilling starts are all essential steps that responsible operators must embed as standard.

“The client should know before drilling starts, not when it does,” he said. “Whoever is living in that property should not be worse off for the fact that we were there.”

Protecting the Most Vulnerable

Edwards highlights the moment a contractor realises a vulnerable person is present as a critical test of a company’s standards, and one that demands an immediate reassessment of the approach.

“The first time you walk into a property and realise there is someone vulnerable living there, it changes how you think about everything,” he said. “It might be an elderly resident who has not mentioned it, a child you did not expect to be home, someone with a health condition that was not on the survey notes. Whatever it is, the standard approach may not be enough, and you have to be honest with yourself about that quickly.”

Edwards notes that pets fall into the same category as vulnerable occupants. Curious or agitated animals near active treatments represent a risk both to themselves and to the people working in the property, and access must be controlled accordingly during treatment.

Duty of Care Extends Beyond the Front Door

Perhaps most strikingly, Edwards argues that the contractor’s responsibility does not end at the client’s threshold, extending to pedestrians, neighbours and anyone else who might be affected by the work.

“Most people do not think about the person walking past on the pavement outside,” he said. “They are not the client, they have not asked for anything, and they have no idea what is happening inside that property. But if a technician is moving chemicals between a van and a front door, or debris has been left on a communal floor, that person is just as exposed to the risk as anyone inside.”

“The client trusted us to solve a problem in their home. The person on the pavement outside did not get a say in any of it. We owe them the same standard.”

Timberwise provides specialist damp proofing, timber treatment and structural waterproofing services across the UK. The company’s full guidance on working safely in occupied properties is available on its website

Experienced Travel Expert Helen Bettles Set to Introduce New Bespoke Luxury Travel Consultancy

0

PETERBOROUGH, UK. June 26, 2026 – Luxury travel specialist Helen Bettles is getting ready to unveil her new online boutique travel consultancy, offering customised travel planning backed by more than three decades of worldwide professional knowledge and personal travel experience.

Search The World With Helen will officially launch on July 1, providing personalised travel planning for clients seeking everything from UK escapes and international holidays to luxury rail adventures and exclusive yacht experiences.

Bettles says the consultancy has been created to meet increasing demand for highly personalised travel planning, with more travellers looking for expert advice and carefully tailored itineraries instead of standard holiday packages.

The business is built around Bettles’ extensive international background, having lived and worked in several countries throughout the past 30 years.

Her career has included real estate in Florida, extended periods living in China and the Caribbean, as well as contributing to the design of a private yacht in Taiwan. She says these experiences, combined with extensive global travel, have given her valuable insight into luxury destinations and premium travel planning.

According to Bettles, the consultancy has been designed to offer clients a more personal and adaptable alternative to traditional travel agencies.

“I am here to create travel experiences based entirely around each client’s individual goals,” she said. “Clients can arrange consultations directly with me or get in touch online using whichever method suits them best.

“This project has taken almost a year to develop because I wanted every aspect of the service to reflect the level of personal attention today’s luxury travellers expect.”

The consultancy will operate primarily online, allowing clients to connect through video consultations, digital appointments and social media.

Search The World With Helen aims to combine practical travel planning with destination knowledge gained through first-hand international experience.

Services will include luxury city breaks, countryside retreats, long-haul holidays and specialist travel options such as yacht charters and luxury rail journeys, including the Orient Express.

Bettles believes interest in bespoke luxury travel has continued to grow as travellers increasingly prioritise flexibility, expert guidance and customised itineraries.

Industry analysts have observed that premium travellers are placing greater value on personalised planning, direct communication and carefully curated travel experiences.

Bettles said developing lasting client relationships will be central to the business.

“I love helping people discover the world in ways that are personal and memorable,” she said. “Having travelled extensively myself, I understand how important it is for every journey to match each client’s interests, comfort and expectations.”

The company’s website, www.searchtheworldwithhelen.com, is scheduled to launch on July 1, with consultations and enquiries opening immediately.

Alongside the website, the consultancy will maintain active Instagram and Facebook channels to engage with clients and share travel inspiration.

Looking ahead, Bettles says the long-term vision is to build a respected boutique travel consultancy recognised for personalised service, international expertise and strong client relationships.

Potatoes revealed as an easy way for UK households to cut summer food costs, says Albert Bartlett

EAST SUSSEX, UK, June 25, 2026 – With soaring temperatures returning across the UK, Albert Bartlett is encouraging shoppers to rethink the humble potato as a simple way to save money during the warmer months. From reducing food waste to helping with picnics, skincare and even soothing sunburn, potatoes offer a range of practical benefits. The key, experts say, is making sure they are stored correctly.

For many years, potatoes were commonly kept in a cool, dark cupboard. However, updated scientific advice recommends storing them in the fridge instead. Doing so can keep them fresh for up to three times longer, helping households waste less food. Despite this, research shows that 80 per cent of consumers are still unaware of the latest guidance*.

Warmer weather causes fresh produce to spoil more quickly, with the average family throwing away around 30 per cent more food in summer than in winter. By refrigerating potatoes correctly, households could save around £25 over the course of the summer.

Consumers are also encouraged to make sure their fridge is operating between 3°C and 5°C, the ideal range for extending food freshness and limiting bacterial growth. Many household fridges are currently set around two degrees warmer than recommended.

Molly Borys, from the UK’s number one fresh potato brand Albert Bartlett, said: “Potatoes are far more than a nutritious staple. They can solve a surprising number of everyday summer challenges. Storing them correctly means families can enjoy their potatoes for longer while reducing waste.”

She added: “It’s important people understand the latest storage advice so they can make their food go further and keep more money in their pockets.”

Consumer expert Kate Hardcastle MBE said: “When budgets are stretched, it’s often the small changes that have the greatest impact. Getting more value from everyday groceries can make a real difference.”

She continued: “Potatoes remain one of Britain’s most affordable and versatile ingredients, yet too many still end up in the bin. Better storage and smarter use can help families reduce waste and lower grocery bills throughout the summer.”

Albert Bartlett also highlights several alternative uses for potatoes beyond cooking. They can help soothe sunburn, brighten under-eye skin, polish shoes and stop glasses or goggles from misting up.

Frozen potatoes can double as ice packs to keep packed lunches cool, while whole potatoes can also be used for rooting plant cuttings.

image