Taiwanese innovators impressed UK audiences at Westfield White City this October, as the Taiwan Select Pop-Up Showcase 2025 received strong consumer approval.
The event, led by TAITRA and TITA, showcased 25 exceptional Taiwanese brands distinguished with the Taiwan Excellence mark, reflecting leadership in sustainability, quality, and innovative design. The showcase offered UK visitors first-hand experience with products shaping Taiwan’s contemporary design identity.
Surveys conducted throughout the exhibition revealed enthusiastic engagement and significant commercial potential for the brands involved.
According to the data, 95% of visitors said the event improved their perception of Taiwanese products, while 93% declared they were likely or very likely to buy Taiwanese goods in the future. Additionally, 91% stated they would recommend Taiwanese brands, and 70% highlighted the high-quality, innovative products as the aspect they enjoyed most.
Technology-driven products stood out strongly, appealing to 78% of attendees.
Many technology brands from Taiwan exhibited, including Acer, showcasing its intelligent mobility products including the Free Sense Smart Ring (Gen 1) and Predator Utility Lite Backpack. ASUS impressed at the showcase with the VivoWatch 6 wearable; and GIGABYTE caught eyes with the AERO X16 laptop, AORUS FO32U2P gaming monitor, and X870 AORUS Stealth Ice motherboard.
As well as technology products on the stand, wellness, health and lifestyle products caught consumer attention. The survey data found that health, wellbeing and lifestyle brands were chosen by 40% of visitors as being of interest.
The KYMCO, Freerider, and Heartway Medical showcased smart foldable scooters were popular, as were OptiqB’s glasses-free 3D film display, and JIYONSON’s BeanGo Cube coffee roaster.
The Vinxper’s adjustable electric wine aerator and Aromase, Juniper Scalp Purifying Liquid Shampoo and Head-To-Toe Shampoo & Body Wash also caught eyes.
Sustainability featured heavily in fashion and travel products, which saw a lot of shoppers admiring Uni-Paragon’s deya marine-recycled roll-up backpack. The UKL Enterprise pineapple-leaf fibre garments were also of interest to shoppers looking for sustainable clothing options, and Acer’s Predator Pulse luggage combining durability and futuristic style, saw a lot of interest from consumers who like to travel.
On the stand, there was also the opportunity to try Taiwanese delicacies during the Happy Hours on Thursday and Saturday, and throughout the week. Over half of visitors said the appeal to the stand was to explore new food and drink from Taiwan. This included Your Zesty Bliss bubble fruit tea, Pineapple cakes from Taipec and Bubble (Boba) tea from T4.
With awareness, affinity, and purchase intent trending upwards on all products at the Taiwan Select Pop-Up Showcase 2025, the event demonstrated Taiwan Excellence’s global appeal, turning curiosity into connection and innovation into commercial opportunity.
