LONDON, UK, June 19, 2026 – Other Water has announced the launch of its Nova Series, a new water filtration range created specifically for people living in London flats. The company aims to provide residents with a simple way to enjoy cleaner, better-tasting drinking water at home while reducing reliance on bottled water and overcoming common apartment living challenges.
The business was founded after recognising a recurring issue faced by many flat residents. While London’s water supply is regulated and treated, concerns often remain around hard water, ageing pipework, high TDS levels, limited kitchen space, and emerging contaminants such as microplastics and PFAS.
London’s mains water is treated and regulated, but the experience of drinking it at home can differ significantly from one building to another. For many apartment residents, the concern is not only what reaches the building but also what happens between the street and the glass. Shared plumbing, ageing internal pipes, storage tanks, hard water scale, taste and odour issues, total dissolved solids (TDS), uncertainty about maintenance, and increasing awareness of contaminants such as microplastics and PFAS can all influence confidence in drinking water.
Other Water was established to address this gap between regulated supply and real-life residential experience. Its goal is to give London flat residents a practical way to improve the water they drink at home without relying on bottled water deliveries, bulky under-sink installations, or building-wide plumbing changes that are difficult for renters, leaseholders, and property managers to approve.
“Other Water was built from a problem we kept seeing in London homes: people do not necessarily want another lifestyle gadget; they want to feel confident filling a glass from their own kitchen,” said Daniel, director of Other Water and founder of Other Foods, a UK healthy snack company. “Nobody should have to stand in their own flat wondering what happened to the water between the mains supply and their glass. Londoners living in apartments often have less control over pipework, storage, and installation options than people in houses. We created Other Water to make cleaner drinking water feel simple, accessible, and built for the way city homes actually work.”
The company’s first solution, the Nova Series, is designed for compact urban kitchens and apartment living. It uses reverse osmosis membrane technology and aims to improve the everyday drinking-water experience by focusing on taste, convenience, ease of use, reduced dependence on single-use bottled water, and long-term peace of mind through a lifetime warranty. The system is designed for residents who want an at-home drinking-water solution that addresses everyday taste and hardness concerns as well as questions about substances such as microplastics and PFAS. To support its technology and filtration claims, Other Water has published its evidence and standards information, including details of its filtration approach, at https://otherwater.co.uk/pages/evidence-and-standards.
Other Water’s approach is centred on three priorities: making better water easier to live with, reducing the need for bottled water at home, and designing products that suit rental flats, new-build apartments, older conversions, and shared residential buildings. The company believes that clean drinking water should not depend on whether a resident owns their home, can alter plumbing, or has space for a large system.
“The long-term vision is bigger than one product,” added Daniel. “Other Water exists to help solve the clean drinking-water problem for London apartments at the household level, then at the building level. The ambition is to work with residents, landlords, developers, and property managers so that better drinking water becomes a normal part of city living, not a premium workaround.”
The launch comes at a time when UK consumers are paying closer attention to water quality, infrastructure resilience, plastic waste, PFAS, microplastics, and household health. Other Water sees London as the right place to begin because of the city’s density, large apartment population, hard-water conditions, and mix of new and ageing residential buildings.
Other Water is now preparing the Nova Series for public launch and customer interest registration, and is inviting London residents, landlords, interior designers, and property managers to register interest at www.otherwater.co.uk.
