Dynamic marketing firm AA Power Marketing, co-founded by entrepreneurial siblings Diana and Norberto Abreu, has unveiled a high-profile partnership with Eberlin Biocosmetic — a respected Spanish skincare company with over 40 years of experience and operations in 22 international markets.
The agreement marks Eberlin Biocosmetic’s first official move into the UK, with AA Power Marketing set to lead brand localisation, strategic positioning, and education initiatives. The partnership aims to help British skincare professionals seamlessly integrate Eberlin’s innovative homecare systems into their offerings, delivering enhanced client outcomes while increasing revenue potential.
“We’re thrilled to introduce Eberlin Biocosmetic to the UK,” said Diana Abreu, Co-Founder of AA Power Marketing. “Their science-backed formulas and holistic philosophy bring something truly special to the professional beauty space. Our mission is to help Eberlin resonate with UK professionals and consumers alike while equipping clinics and salons with the tools to thrive.”
AA Power Marketing’s role will include developing a robust training structure aligned to UK industry needs, crafting distinct brand messaging for the local audience, and empowering beauty professionals through a well-supported integration of Eberlin’s systems and principles.
Eberlin Biocosmetic CEO Fernando Lareu reinforced the brand’s dedication to understanding each new market: “With over 40 years of history and presence in 22 countries, Eberlin Biocosmetic has always made it a priority to adapt to the culture and business style of each market.
“In the UK, we’ve entrusted AA Power Marketing to guide our integration, as they deeply understand both the consumer mindset and the professional beauty landscape. Through this partnership, we are confidently aligning our products and services to local needs, helping beauty professionals increase their service value and sales through high-quality, results-driven skincare.
“This collaboration offers us the fastest, most effective route to enter the UK market with the right marketing, education, and sales approach from day one.”
Bringing together Eberlin’s decades of scientific expertise with AA Power Marketing’s forward-thinking approach to brand growth, the partnership sets the stage for a strong and sustainable launch in the UK’s dynamic professional beauty sector.
