SheerLuxe has secured top honours for ‘Best Use of Social Media’ at this year’s BSME Talent Awards 2025, a testament to its position as one of the UK’s leading names in digital publishing.
Since its inception in 2007 by Georgie Coleridge Cole as an online shopping guide, SheerLuxe has grown into a leading digital lifestyle platform, celebrated for its fashion-forward content and consumer-first ethos.
Taking home the award acknowledges the brand’s forward-thinking strategy in the ever-evolving digital space. With a steadfast commitment to meaningful audience engagement, SheerLuxe has expanded its social presence by 261% to a following of 5.4 million. Over the past two years, it has notched up over 131 million views on TikTok and 148 million impressions on Instagram — marking exceptional rises of 2256% and 296% respectively.
This success stems from a carefully curated stream of high-quality fashion, beauty and lifestyle content, alongside a consistent focus on community engagement. SheerLuxe’s multi-platform approach includes video, live broadcasts, podcasts, and a strong social media presence.
With a unique focus on team-led storytelling, SheerLuxe has reshaped digital publishing norms. Employees are not only creators but also on-screen talent, featured regularly in content filmed at their vibrant London office. This authentic, behind-the-scenes insight has helped the brand feel approachable while maintaining aspirational appeal — setting a new benchmark in the industry.
Dedicated to producing high volumes of original video content that provide exclusive access to the digital publishing world, SheerLuxe has frequently gone viral. Some TikTok posts have garnered up to 3.4 million views and 192,000 likes. The brand’s TikTok channel alone has grown by 2709% since launching in mid-2022, while Instagram enjoyed a 149% uplift last year.
Social media has also become a powerful revenue stream, with a staggering 2074% increase in the past two years. Throughout this expansion, SheerLuxe has retained a genuine voice, achieving over 7 million combined social interactions — including comments, shares, likes, and new follows — during 2024.
Georgie Coleridge Cole, founder and CEO of SheerLuxe, said: “Thrilled to see my team win this award and be recognised for their continued hard work in the fast-moving space that is social media. Like all content we produce across every channel, it’s all created consumer-first. Excited to see where we take it next.”
