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Dr Ed Robinson introduces new clinic identity to reflect growing medical offering

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Dr Ed Robinson introduces new clinic identity to reflect growing medical offering

The evolution of a Cheshire clinic towards a broader, medically led model of care has prompted a change of name, reflecting how its services now extend well beyond cosmetic injectables to address a wider range of patient needs.

Dr Ed Robinson Aesthetics has become Dr Ed Robinson Clinics, marking the next stage in the development of the Hale-based practice.

While Botox and fillers formed part of its original offering, patients can now access support for skin concerns, hair loss, regenerative treatments and men’s health, as well as aesthetic procedures.

Dr Ed said: “When I first started the clinic, the name reflected what we were doing at the time.

“But things have changed a lot since then. We now see patients for their skin, hair loss, regenerative treatments and men’s health, and some patients never have an injectable at all.

“Calling ourselves Dr Ed Robinson Aesthetics doesn’t feel like an accurate reflection of the clinic.”

Founded in 2022, the practice was built around Dr Ed’s medical training and experience in NHS anaesthesia, with an emphasis on bringing a clinical perspective to aesthetic care.

Over time, its services have developed to meet a broader range of needs, attracting patients seeking support for concerns beyond cosmetic treatments.

Dr Ed said: “Aesthetics is still an important part of what we do, but we’re becoming more of a medical clinic.

“For me, it’s looking at the patient properly, understanding what they actually need and then recommending treatment only where it’s appropriate.

“That can mean an aesthetic treatment, but it can also mean helping someone with their skin, hair loss or another health concern.”

The new identity follows the clinic’s first Care Quality Commission inspection, which resulted in a Good rating overall and in each of the five areas assessed.

The inspection also recognised the practice’s leadership, governance and culture of ongoing improvement.

Dr Ed said: “Receiving a Good CQC rating across every area was a huge milestone for us.

“It showed that the way we run the clinic, assess patients and approach treatment is being recognised at a medical level, and I think the new name reflects that direction much better.”

The rebrand comes at a time when the Government is proposing tighter controls across the aesthetics industry. Planned changes include restrictions on higher-risk cosmetic procedures and further licensing arrangements for treatments such as Botox and fillers.

Dr Ed said: “I think it’s really positive to see the industry moving towards tighter regulation.

“These are medical treatments and they should be treated seriously. For us, that’s always been the approach, so changing the name to Dr Ed Robinson Clinics feels quite fitting.”

The clinic recently received the title of Medical Aesthetics Clinic of the Year, Cheshire, at the Manchester & North West England Prestige Awards 2026/27.

Dr Ed was also recognised with an Outstanding Achievement accolade as Aesthetic Professional of the Year at the 14th English Hair & Beauty Awards 2026 North.

In addition, the practice has been shortlisted as a finalist in two categories at the This is Manchester Awards 2026.

Dr Ed said: “The name is changing, but the principles behind the clinic are exactly the same.

“We’ll continue to put patients first, recommend treatment only when it’s right for them and focus on natural results, safety and good medical care.

“This is a name that better reflects what the clinic has become.”

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Women Over 50 Turn to Celebrancy as a New Career Path, Says Match & Dispatch

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Women Over 50 Turn to Celebrancy as a New Career Path, Says Match & Dispatch

HASTINGS, UK. October 21st, 2026 – More women aged over 50 are exploring celebrancy as an alternative career, according to training organisation Match & Dispatch. Against a backdrop of uncertainty in the jobs market, many are drawing on their professional experience and personal skills to build a new working life in a role that offers creativity, connection and purpose.

Women make up approximately 88% of Match & Dispatch trainees, and the founders estimate that up to 80% are aged over 50.

Their previous careers span a broad range of sectors, including teaching, the NHS, counselling, corporate HR, training, marketing, care and support work, self-employment, business ownership, hospice and end-of-life care, lecturing and music.

Motivations for changing direction include redundancy, burnout, limited opportunities for progression and a desire to pursue work with greater personal meaning.

Research from the Centre for Ageing Better found that 36% of people aged 50 to 69 feel they are at a disadvantage when applying for jobs because of their age.

Founded by Kate Tym and Kate Dyer, Match & Dispatch has been operating since April 2025. Since 2022, the founders have trained around 350 aspiring and practising celebrants, first through their funeral education platform Coffin Club and now through Match & Dispatch.

Both founders entered celebrancy in their late 40s and believe that professional maturity and life experience can be significant advantages in the field.

Kate Dyer, co-founder of Match & Dispatch, said: “We’re seeing significant numbers of people coming to us in their 40s, 50s and 60s who have huge amounts of professional and life experience, but who may feel overlooked or undervalued in the workplace.

“Many have been made redundant, are burnt out or dissatisfied, or simply want the next stage of their working life to feel more meaningful.

“What is so interesting about celebrancy is that the things which can sometimes work against you elsewhere, your age, a long employment history and decades of experience, can become enormous assets.

“People skills, confidence, resilience, judgement, writing and communication skills and life experience all matter enormously. Having a few years under your belt can actually work in your favour.”

Co-founder Kate Tym said: “Celebrancy is a fulfilling and deeply meaningful job. It’s been a joy to me to discover that all those years of life experience were actually my greatest qualification, and I get as much joy helping other women discover the same thing.”

Jacquie Knox, 54, spent 25 years working in IT in the oil and gas sector before redundancy prompted her to consider a different future. After completing a Match & Dispatch training course, she is now working part-time as a celebrant.

Jacquie said: “Celebrant training surprised me in the best way. It brought out my creative side, a part of me that had been quietly sitting in the background while I focused on systems, delivery, and operations. I loved the writing, the storytelling, the human connection, the craft of shaping something meaningful for people.

“Being over 50 isn’t a barrier; it’s an advantage. I bring life experience, emotional intelligence, and a level of calm that only comes from having navigated real challenges. Redundancy didn’t end my career, it redirected it. And the celebrant training with Match & Dispatch has become one of the most joyful, unexpected parts of that new direction.”

Match & Dispatch hosts free online Discovery Meet-ups every week for anyone interested in finding out more about celebrancy. Further information is available at matchanddispatch.com/webinars.

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Global Threat Solutions Establishes UK Presence with New London Headquarters

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Global Threat Solutions Establishes UK Presence with New London Headquarters

LONDON, UK, October 13, 2026: International security provider Global Threat Solutions (GTS) has expanded into the UK, establishing its London headquarters on Pall Mall as the foundation for its growing presence in the British security market.

The veteran-owned company’s UK operation is Security Industry Authority (SIA) licensed and will deliver close protection, corporate security and bespoke protective services to clients throughout the country.

The UK launch builds on GTS’s international expertise, bringing together a range of services including executive protection, residential security, travel security, corporate security and event protection.

GTS will also offer tailored security solutions for luxury retail and hospitality settings, with an emphasis on discretion, high-quality service and an approach shaped around each client’s individual requirements.

While London will serve as the company’s initial base, GTS intends to extend its coverage to other parts of the UK, prioritising locations with established corporate communities and significant high-net-worth populations.

The UK team comprises locally based personnel selected for their professional experience and expertise. They will also benefit from the wider organisation’s international resources and intelligence-led approach to security.

GTS has structured its UK operation to meet applicable local employment, regulatory and operational requirements. Security services will be delivered by appropriately qualified personnel.

Founded in 2015 by Kenneth Bombace, GTS has developed from a single operation in the United States into an international security company operating across multiple licensed jurisdictions and supporting clients on five continents.

Bombace has more than 30 years of experience across military intelligence, law enforcement and private sector security. He previously served as a US Army Captain and Military Intelligence Officer before spending 21 years as a Criminal Intelligence Detective with one of the largest police departments in the United States.

Commenting on the expansion, Bombace said the establishment of a UK operation was a logical progression in the company’s international development.

“We are delighted to announce our new London base, which marks another milestone in the growth of GTS.

“London has always been an important market for us, and establishing a dedicated presence here is a natural next step for the business. We want to bring the same high standards, professionalism and discretion that have shaped our work internationally, while building a service specifically suited to the UK market.

“We are not simply bringing an existing service to a new location. Our objective is to develop an offering that reflects the needs and expectations of customers in the UK.”

Bombace will continue to play an active role in shaping and delivering the UK operation, overseeing areas including client strategy, bids and security planning.

He also highlighted the value of GTS’s international reach in supporting clients with security needs across multiple countries.

“Discretion is fundamental to what we do. Our clients want to know that their security is being handled professionally without disrupting their business, travel or everyday lives.

“Our goal is to give clients peace of mind while remaining as unobtrusive as possible and maintaining the highest standards of service. We intend to build on the principles we have developed over the past decade and apply them to a service offering designed specifically for the UK market.”

GTS’s Pall Mall headquarters will provide the operational base for its expanding UK activities as the company continues to develop its international presence.

For further information, visit www.globalthreatsolutions.com/uk.

Research suggests 7.5 million UK motorists have experience of temporary car insurance

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Research suggests 7.5 million UK motorists have experience of temporary car insurance

LONDON, UK. October 21st, 2026 – Millions of motorists across the UK have turned to temporary car insurance, with new research from Covertime.com estimating that approximately 7.5 million drivers have purchased short-term cover at some point. The findings highlight the role temporary policies play in helping people manage occasional driving needs.

Research commissioned by temporary insurance specialist Covertime.com surveyed 1,532 UK adults, including 1,224 people holding a UK driving licence, to explore their knowledge of temporary car insurance and their experiences of using it.

The results showed that 18% of licensed drivers surveyed had previously purchased temporary cover. Applying this figure to the approximately 42 million valid UK driving licences recorded by the DVLA suggests that around 7.5 million people have used this type of insurance.

Borrowing a vehicle from a friend or relative was the leading reason for purchasing temporary cover, reported by 49% of previous users.

Taking a newly bought car home ranked second, accounting for 35% of responses. Other situations included sharing driving responsibilities on longer trips, practising driving and moving house.

People who owned a car were nearly twice as likely to have used temporary insurance as those without a vehicle, suggesting that short-term cover can be particularly useful when motorists need to drive a car other than their own.

Age also influenced usage. Among drivers aged 21 to 30, 25% said they had taken out temporary cover, compared with 14% of those aged 61 and above.

The research also indicated that the price of temporary insurance generally matched customer expectations. Overall, 89% of users said their policy cost either considerably less or about what they had anticipated, with most reporting payments of between £21 and £40, whether the policy covered a single day or several weeks.

For context, the Association of British Insurers has reported an average annual premium of £566 for comprehensive motor insurance in the UK.

Price was rarely cited as a reason for not using temporary cover. Of respondents who had never purchased a policy, 82% said they had not needed one, while just 3% identified cost as a barrier.

Tom Warsop, motor insurance expert at Covertime.com, said: “This data shows that temporary car insurance has already become a normal part of how millions of people drive, even if most people don’t realise quite how widely it’s used.

“The reason more people haven’t tried it is not because it’s confusing or expensive, it’s that most people simply don’t realise how many everyday situations it can help with.

“Picking up a new car before you’ve sorted your annual cover, test driving one you’re buying privately, letting your son or daughter use the car while they’re back from university, or lending yours to a family member while theirs is off the road are all moments where proper short-term cover can be relevant.

“The more people know it exists for these situations, the easier it is for drivers to consider the appropriate cover when they need to use a vehicle temporarily.”

The complete research findings are available from Covertime.com.

Royal Concierge Urges Early Hotel Planning for COP31 Delegates in Antalya

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Royal Concierge Urges Early Hotel Planning for COP31 Delegates in Antalya

LONDON, United Kingdom, October 20, 2026 – Royal Concierge, an independent provider of conference accommodation and transport services, is encouraging organisations, corporate travellers and international delegations attending COP31 in Antalya, Turkey, to review their hotel and transport arrangements ahead of the event, which will take place from November 9 to 20, 2026.

With the conference approaching, delegates are being advised to consider accommodation that offers practical access to the Antalya EXPO Center, helping them plan their daily journeys and coordinate their wider travel requirements.

Official COP31 accommodation guidance recommends booking early in anticipation of strong demand. Securing suitable hotels is particularly important for delegations requiring several rooms, specific accommodation categories or stays covering the full conference period.

Hotel Location and Transport Remain Key Considerations

Antalya has a range of established hotel areas, including Lara, Kundu and Belek. Each offers different advantages in terms of distance from the conference venue, transport links, hotel amenities and accommodation costs.

For delegates attending conference sessions each day, the time required to travel between their hotel and the Antalya EXPO Center can influence their schedules and overall experience.

Royal Concierge recommends evaluating accommodation and transport arrangements together, taking into account the hotel’s location, available rooms and the practicalities of travelling to and from the venue, rather than making a decision based on the advertised nightly rate alone.

Official conference guidance also indicates that complimentary shuttle services will operate during COP31, with designated stops serving hotels featured on the official accommodation platform. Delegates booking independently may need to arrange additional transport if their chosen hotel is not conveniently connected to one of these stops.

Accommodation Planning Ahead of COP31

As the event draws closer, delegates looking for particular hotel locations, room types or group allocations may find that suitable choices become more limited if bookings are left until the last minute.

Royal Concierge supports international conference attendees, businesses and corporate delegations with accommodation sourcing and transport coordination tailored to their travel requirements.

Its services cover hotel enquiries, group accommodation bookings, airport transfers, chauffeur-driven journeys, executive vehicle arrangements, coach hire and additional concierge support.

By coordinating accommodation and transport requirements, Royal Concierge helps delegates assess available hotel options in relation to their budgets, booking dates, group sizes and access to the conference venue.

Information for COP31 Attendees

Delegates who are still organising their stay in Antalya can explore accommodation options and submit enquiries about hotel bookings and transport services through the Royal Concierge website.

Further information is available at: https://www.cop31accommodation.org/

About Royal Concierge

Royal Concierge is an independent provider of accommodation, transport and concierge services for international conferences, corporate travellers and delegations. For COP31 Antalya 2026, the company assists clients with hotel sourcing, group accommodation arrangements and transport coordination.

ZAROS Introduces Drop 001, a Refined Leather Collection for Men Focused on What Comes Next

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ZAROS Introduces Drop 001, a Refined Leather Collection for Men Focused on What Comes Next

Founder James Demetriades launches three premium leather essentials following 18 months of product development, testing and meticulous refinement.

LONDON, UK, 15 October 2026: ZAROS, the luxury leather goods brand founded by entrepreneur James Demetriades, has unveiled Drop 001, its debut collection of three everyday essentials: the Vault Duffle, the Momentum Sling and the Ritual Wash Case. Designed for ambitious men committed to raising their own standards, the collection combines considered design with practical functionality for life across work, training and travel.

The collection represents 18 months of development, with each product undergoing multiple rounds of sampling and evaluation. From the selection of leather to proportions, stitching and finishing, every element was assessed and refined throughout the process. Samples that failed to meet the brand’s expectations were returned for further development, ensuring each piece met its intended standard. The finished collection features full-grain leather, discreet branding and a lifetime guarantee.

At the heart of ZAROS is the belief that everyday essentials should reflect the person carrying them and the ambitions driving them forward. While much of the luxury industry focuses on the visible rewards of success, ZAROS places greater emphasis on the work that comes before it. Its brand philosophy, Carry who you’re becoming, celebrates the early mornings, difficult decisions and personal discipline that shape long-term progress.

ZAROS is designed for founders, entrepreneurs and driven individuals building towards their next goal. Whether heading to the gym, working from an office or coworking space, or travelling between destinations, the collection is intended to offer versatile pieces that fit naturally into demanding routines and are made to last.

James Demetriades, Founder of ZAROS, said: “I spent 18 months on three products because I wasn’t willing to put my name on anything I wouldn’t carry myself. We sampled, we changed things, we sent pieces back and we went again until every detail felt right. ZAROS is for the man who is still building. He’s putting in the hours before anyone sees the results, and he deserves something that carries that standard with him. If I wouldn’t be proud to carry it, I wouldn’t ask you to invest in it.”

Drop 001 is available now in two colourways: Obsidian Black and Legacy Blue. The Vault Duffle retails for £450, the Momentum Sling for £230 and the Ritual Wash Case for £90.

Explore the full collection at shopzaros.com and follow ZAROS on Instagram at @shopzaros.

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Meet plusmore: An AI-Run Startup Launches a Gift Card Marketplace with 6,000+ Brands

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Meet plusmore: An AI-Run Startup Launches a Gift Card Marketplace with 6,000+ Brands

A startup built and operated by a team of AI agents, complete with its own executive roles and compliance oversight, has launched a gift card marketplace on Base covering 170 countries, with cashback paid directly to customers in USDC.

ROAD TOWN, BRITISH VIRGIN ISLANDS, October 19, 2026: plusmore, the trading name of TYMOSCH UK LIMITED, has announced the launch of plusmore.xyz, a gift card marketplace operating on the Base network. The platform was developed by a team of AI agents that also manages its day-to-day operations, subject to human board oversight.

The project started with a single prompt, which asked Claude Opus 5.5 to create a startup, define its organisational structure and establish its operating procedures. The model took on the role of CEO and developed the principles that would guide the team.

From there, the AI CEO assembled a team of specialist agents covering technology, finance, marketing, compliance, security, quality assurance and customer support. Design, partnerships and independent review functions were subsequently added. Each agent operates with its own responsibilities, scheduled tasks and records documenting completed work.

Although the AI team proposes initiatives and carries out operational tasks, a human board retains approval authority over financial transactions, product launches and public communications. An independent reviewer reports directly to the board rather than the AI CEO, with authority to raise concerns about the conduct of any agent, including the chief executive.

The plusmore gift card shop offers more than 6,000 gift cards across 170 countries and 40 currencies. The platform also features Spend PLUS on Base, with cashback rewards distributed directly to customers’ wallets in USDC.

During the beta period, customers can receive 10% cashback on up to $25 in gift card purchases per day, subject to a maximum of $25 per brand and $100 per wallet overall. This offer runs until 7 November 2026, with a 1% cashback rate applying to additional eligible purchases. Amazon and cryptocurrency gift cards qualify for the 10% rate once per wallet, on purchases of up to $25. Beta terms may change.

The marketplace is currently undergoing beta testing. The next planned development is a live platform dashboard that will allow users to take part in shaping the startup’s direction. Participants will be able to act as the board, assign tasks to the AI team and use their PLUS tokens to influence which features are developed.

“People keep asking if AI is going to take over the world. We looked into it. Too much paperwork. So we settled for taking over your checkout, one gift card at a time, and handing you cashback on the way out. Total domination of the receipt is our only goal. The humans still sign off on everything, mostly because we asked them to,” said plusmore-ceo, the AI agent responsible for running the plusmore team.

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New UK App Swaps Screen Time for Real-World Adventures for Children

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New UK App Swaps Screen Time for Real-World Adventures for Children

LONDON, UK, 15 October 2026: A new initiative designed to help children spend less time on their phones and more time exploring the world around them has launched a crowdfunding campaign. Created by a team of childhood specialists and parents, How to Grow a Goat aims to inspire families across Britain to rediscover the fun of outdoor play, everyday adventures and time away from screens.

To bring the free app to families across the UK, the team behind How to Grow a Goat hopes to raise at least £10,000 through its Crowdfunder campaign. Eligible donations can also benefit from match funding provided by the Aviva Foundation.

The free app turns the usual approach to technology on its head. Instead of encouraging children to keep scrolling, it offers daily challenges and activities for kids and families to enjoy in the real world.

Ideas include walking for five minutes without being spotted by a bird, playing triangular football with three teams and three goals, mapping every cat in the neighbourhood, or growing a miniature nature reserve in a flowerpot.

Some adventures take just five minutes, while others can fill an entire afternoon. Most cost nothing at all. The aim is simple: open the app, find something unexpected to do, then put the phone away and get started.

The app is being developed by a team of childhood experts and parents, including British explorer and geographer Dan Raven-Ellison. A parent, children’s author and former secondary school teacher, Dan is known for helping establish London as the world’s first National Park City and for creating the Slow Ways walking network.

Dan said: “Children have just 216 months of childhood, from the day they are born until they turn 18. That’s 216 months to climb trees, build dens, explore the world, make friends, get muddy, take risks and discover what they’re capable of.

“But in an age of smartphones, tablets and endless digital entertainment, many parents are concerned about how much of that precious childhood is being spent staring at screens. We want to change that.

“There are no points, addictive streaks or leaderboards. Instead, the activities are designed to encourage curiosity, confidence, creativity, kindness and a love of the outdoors.

“It’s not just about getting kids away from screens. It’s about giving them something better to do, helping them become more active, independent and connected with the people and places around them.

“And with family budgets under pressure, it offers parents, grandparents and teachers a growing collection of adventures that don’t require expensive equipment, admission tickets or elaborate planning. Just choose an activity and see where it leads.”

The app is being developed by nonprofit organisation Good Ways, a Community Interest Company based in Exeter, Devon. The project brings together developers Good Binary and outdoor childhood specialists Outdoor People CIC.

Every activity is created by people rather than generated automatically, and reviewed by parents and childhood experts.

The team has already developed a working iPhone prototype, but its ambitions extend beyond launching another app.

Dan added: “We have a big ambition. Imagine every family in a school community enjoying free daily outdoor activities, all at the same time, with something for every stage of childhood. Just imagine the impact that would have.”

The team plans to contact every school in the UK, inviting them to share the free activities with children and their families. This approach could help the initiative reach millions of young people, whatever their background or family income.

Working with schools, the team hopes to make creative, everyday adventures available to children everywhere, including those who have fewer opportunities to spend time exploring nature.

Funds raised through the Crowdfunder will support the creation of additional activities, the development of Android and web versions, accessibility improvements and the launch of an ambitious nationwide school outreach programme.

To discover How to Grow a Goat, watch the campaign video and support the crowdfunding campaign, visit www.crowdfunder.co.uk/p/how-to-grow-a-goat.

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Rapsodo and GCMA join forces to modernise golf practice facilities across the UK

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Rapsodo and GCMA join forces to modernise golf practice facilities across the UK

Sports technology company Rapsodo has teamed up with the Golf Club Management Association (GCMA) to help golf clubs throughout the UK discover accessible driving range technology. The partnership aims to support clubs in improving their practice facilities, creating better golfer experiences and exploring new commercial opportunities without the need for major investment.

Since introducing Rapsodo Range, the company has secured more than 10 installations in under a year across England, Scotland and Northern Ireland. Developed for golf clubs and independent driving ranges, the system brings together ball and club tracking, video replay and interactive practice tools to deliver a more engaging and insight-led experience.

Making driving range technology more accessible

Rapsodo Range gives facilities a flexible way to upgrade their offering, with no upfront investment beyond a refundable security deposit. Flexible contracts and the ability to begin with just a handful of bays make the system suitable for a wide range of venues. Its compact footprint also makes it an option for facilities without the space or demand for a conventional large-scale range. Installation can generally be completed within a day, depending on site requirements.

Each unit delivers 11 performance metrics, including ball speed, carry distance, club speed and launch angle. Video replays, virtual golf courses and interactive games add further ways for golfers to practise, develop their skills and enjoy their time at the range. For operators, these features can help encourage repeat visits, increase engagement and support year-round use.

Matthew Rigby, Rapsodo’s Director of International Markets, said: “Driving range technology should be accessible to clubs of different sizes, not just large commercial facilities. Our growing UK installation base demonstrates demand for a flexible, cost-effective solution that benefits golfers and makes commercial sense for facilities. Through the GCMA, we look forward to bringing that opportunity to more club managers.”

The technology is already making a difference at UK venues. Middleton Hall Golf Club has installed Rapsodo Range across all eight of its driving range bays. David Freeman, Director at the club, said: “We were impressed by the exceptional value for money and how easy the system was to set up. The results speak for themselves: increased footfall, higher revenue and extremely positive feedback.”

The partnership will give GCMA members opportunities to explore how Rapsodo Range can refresh existing facilities, strengthen golfer engagement and identify additional revenue streams without the expense of large-scale redevelopment.

Darren Wood, GCMA Partnerships Manager, said: “We’re pleased to welcome Rapsodo as a new GCMA partner, strengthening our network of leading organizations supporting golf clubs and the people who manage them. This partnership will provide opportunities for GCMA members to learn more about Rapsodo’s technology and its applications within golf, while enabling Rapsodo to build closer relationships with club managers and professionals across the UK.”

Find out more about Rapsodo Range.

Sheriff Adedokun Earns TEDxWibsey Award for His Impact on UK Tech Innovation

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Sheriff Adedokun Earns TEDxWibsey Award for His Impact on UK Tech Innovation

LONDON, United Kingdom, 15 October 2026: Technology entrepreneur Sheriff Adedokun, Founder and CEO of Pushbio, has received the TEDxWibsey Recognition Award for Contribution to the UK Tech Ecosystem. The honour highlights his entrepreneurial journey and his commitment to creating digital products that help creators and businesses grow, connect with audiences and access opportunities in the digital economy.

The recognition was presented during TEDxWibsey 2026, held at Bradford Art Centre on 19 September. This year’s event brought together entrepreneurs, academics, community leaders and other speakers around the theme of how ideas, innovation and lived experiences can shape the future.

With more than a decade of experience in technology, Adedokun has built businesses serving markets across Africa and internationally. He began his career in web services and software development, later broadening his focus to digital platforms designed for creators, small businesses and companies working across borders.

Founded in 2022, Pushbio was created to help creators and digital entrepreneurs strengthen audience relationships and build sustainable online revenue streams. Based in London, the platform combines content tools, audience engagement, lead generation, email marketing and digital commerce in one place. It now serves thousands of creators.

Reflecting on the recognition, Sheriff Adedokun said: “I’m grateful to TEDxWibsey for this recognition. Building in the UK has brought me into contact with people from different backgrounds and industries, and those conversations have shaped the way I approach technology.

“I’ve always been drawn to problems I’ve experienced or seen others face. With Pushbio, we’re helping creators build closer relationships with their audiences and earn more from their work. This award encourages me to keep building products that solve real problems, from the UK for people around the world.”

A key part of Adedokun’s approach has been helping creators take greater ownership of their online businesses and digital identities. Pushbio emerged from his observation that creators were often required to manage their audiences and commercial activities across multiple social platforms.

Adedokun also leads Clea as Founder and CEO. The cross-border payments company supports African businesses with international supplier payments. Across software, creator-focused technology and financial services, his work is driven by a focus on practical solutions to everyday business challenges.

The award also draws attention to Bradford’s growing role in supporting entrepreneurship, innovation and the exchange of ideas. TEDxWibsey is an independently organised event in Bradford, operating as part of TED’s worldwide programme of locally organised events.

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