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LTi Metaltech Managing Director Receives Oxfordshire Business Person of the Year Honour

ABINGDON, UK, June 22, 2026 – Edgar Rayner, Managing Director of LTi Metaltech, has been recognised with the Business Person of the Year title at the Oxfordshire Business Awards. The accolade highlights his role in guiding the engineering company through a transformative period marked by business growth, diversification and expansion into new sectors.

The award acknowledges Edgar’s leadership of the Oxfordshire engineering specialist during a time of considerable progress. Since taking on the role of Managing Director in 2020, he has led the company’s move into additional markets, reinforced its presence in highly regulated industries and supported the development of a stronger, more adaptable organisation.

Edgar joined LTi Metaltech more than 15 years ago as Engineering Manager before advancing to Technical Director and ultimately Managing Director. His professional journey demonstrates a blend of technical knowledge, strategic leadership and a commitment to delivering sustainable long-term success.

Speaking about the achievement, Edgar said: “I am honoured to receive this recognition. While the award carries my name, it reflects the efforts of a talented team whose commitment, expertise and professionalism have helped shape LTi Metaltech into the business it is today. I have been fortunate to work alongside some exceptional people throughout my career, and I share this recognition with them.”

Jane Reeve, Director of the Oxfordshire Business Awards, said: “Congratulations to Edgar on being named Business Person of the Year at the Oxfordshire Business Awards Dinner. This award recognises exceptional leadership, vision and dedication, and Edgar is a highly deserving recipient.”

The Business Person of the Year Award recognises individuals who have made a significant impact through strong leadership, innovation and meaningful contributions to both their organisation and the wider business community.

Hidden Costs of Budget VPS Hosting Could Outweigh Initial Savings

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Businesses tempted by inexpensive VPS hosting packages may end up paying significantly more if they fail to account for the security and management responsibilities that accompany greater server control, an industry expert has cautioned.

As organisations grow, many move towards VPS hosting because it offers a balance between affordability and performance. Although it provides more resources and flexibility than shared hosting, customers are often responsible for maintaining software, backups and security protections.

Roy Shelton, CEO of Connectus Business Solutions, said: “A VPS is often the ideal step for businesses that need more than shared hosting can offer but are not ready for a dedicated server.

“It provides greater flexibility and performance at a lower cost. What many businesses overlook is that increased control also means increased responsibility.”

VPS technology creates separate virtual environments within a single physical server, allowing businesses to benefit from dedicated resources and stronger separation from neighbouring users.

Despite these advantages, Mr Shelton said many companies underestimate the importance of ongoing server management.

“Cyber threats do not take a break,” he said. “Failure to keep systems updated, secure firewalls properly or maintain reliable backups can leave businesses facing significant recovery costs.”

When reviewing hosting options, businesses should compare the strengths and weaknesses of VPS, shared hosting and dedicated servers.

Shared hosting is usually the least expensive route but can be affected by resource demands from other websites. Dedicated servers offer superior performance and control but require a much larger financial commitment.

A VPS provides a middle ground, delivering greater flexibility without the expense of dedicated infrastructure.

Mr Shelton added: “The isolated nature of a VPS is one of its biggest strengths. Issues affecting other users on the same hardware are much less likely to disrupt your operations.

“Even so, businesses need to understand where responsibility lies and ensure they are working with a trusted hosting provider.”

He recommends assessing the following areas:

Provider credentials – Certifications such as ISO/IEC 27001 and Cyber Essentials demonstrate a commitment to security. Businesses should also review DDoS protection measures and provider reputation.

Data centre security – Quality facilities incorporate physical safeguards such as controlled access systems, surveillance, on-site teams, backup power and fire protection.

Security and recovery services – Managed VPS offerings can include updates, monitoring and backup management, reducing risk and administrative workload.

Mr Shelton said: “Choosing solely on price can be a false economy. A managed service often delivers better long-term value by reducing downtime and security concerns.”


For more information, visit connectus.org.uk.

Funeral Printing by Esmee G Launches Priority++ Guaranteed Delivery in Response to Growing Pressure on Deadlines

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Data from over 5,000 UK families reveals a structural move away from rigid, traditional formats toward photographic layouts, celebration of life themes, and digital flipbook integration.

LEICESTER, UK. June 19th, 2026 – Funeral Printing by Esmee G, operator of orderofserviceforfuneral.co.uk, has launched Priority++ Guaranteed Delivery, a new rapid-response fulfilment service designed to ensure funeral stationery arrives ahead of scheduled services, as new research reveals UK families are facing increasingly compressed funeral preparation timelines.

The announcement accompanies the company’s newly published UK Funeral Trends Report, an analysis of more than 5,000 funeral services spanning 25 years, which identifies a major shift in both memorial design expectations and production logistics across the UK funeral sector.

According to the report, families now expect highly personalised memorial stationery delivered within increasingly narrow timeframes, creating new operational challenges for funeral providers and print specialists alike.

The report also highlighted several recurring issues that can delay funeral stationery production, including last-minute text amendments, low-resolution photographs sourced from social media, missing acknowledgements or thank-you messages and delayed approval processes among family members.

The company says these findings directly informed the development of Priority++ Guaranteed Delivery and its enhanced pre-production checking procedures.

“Twenty-five years ago, most funeral order of service booklets followed a fairly rigid, standardized structure. Today, families view the stationery as an enduring reflection of a unique life,” said Esmee G, Founder of Funeral Printing by Esmee G.

“We frequently produce booklets featuring extensive photo galleries, personal poetry, bespoke design themes and even QR codes linking directly to video tributes. At the same time, preparation windows have become significantly shorter. Priority++ was developed to provide families with greater certainty during what is often an extremely time-sensitive period.”

The new service combines an enhanced print-readiness review process with same-day logistics contingency measures designed to minimise delays caused by artwork amendments, courier disruptions or last-minute production changes.

Since launching its nationwide order of service for funeral printing service in 2001, Funeral Printing by Esmee G has witnessed a substantial transformation in customer expectations. 

To support this shift, the business has developed dedicated design infrastructure and a digital library of more than 1,000 funeral order of service templates covering religious, contemporary, cremation, celebration-of-life services and more.

The full UK Funeral Trends Report examines how personalisation, digital integration and accelerated logistics are reshaping memorial stationery across the United Kingdom and influencing the future of funeral service planning.

Frontline workers set to enjoy summer football takeaway savings and delivery perks

As this summer’s major football tournament gets underway, fans can take advantage of a series of special food delivery discounts designed to help cut costs during the busy match schedule. These offers are aimed at making it easier to enjoy game nights without stretching the budget.

Workers across more than 30 professions can receive 50% off orders from Papa Johns with no minimum spend this summer. In addition, frontline workers can claim 12 months of Deliveroo Plus Silver at no cost, which removes delivery fees on eligible orders.

Football fans can save money on takeaways throughout the biggest sporting event of the summer thanks to a range of exclusive discounts from the UK’s leading discount platform for retired and serving frontline workers, Blue Light Card.

With late kick-offs, shift patterns and the prospect of hosting friends and family for key fixtures, Blue Light Card is offering members a way to enjoy the action without breaking the bank.

Whether you are settling in for an evening match, inviting friends over to watch England games, or simply avoiding cooking after a long day, these offers can help keep costs down while the football takes centre stage.

Top takeaway savings this summer with Blue Light Card:

Papa Johns:
Blue Light Card members can get 50% off orders with no minimum spend between 8 June and 19 July, making it easier to order match-day favourites for less.

Deliveroo:
New Deliveroo customers can save up to £15 on orders of £20 or more, helping fans reduce costs on both meals and groceries. This offer runs until 21 June.

On top of that, all Blue Light Card members can activate 12 months of Deliveroo Plus Silver free of charge. Normally priced at £3.49 per month, the subscription includes free delivery on eligible orders and could save up to £41.88 over a year.

Joe Mathison, Head of Strategic Partnerships & Retail, said:
“Summer sporting tournaments can quickly become expensive, which is why we’re helping members save on match nights with takeaway discounts and exclusive perks, making it easier to enjoy the action for less.

“Those in eligible professions can also access savings on sports merchandise, TVs, as well as discounts at pubs and restaurants throughout the summer. To find out more, simply check the app for the latest discounts and deals throughout the tournament.”

Visit the Blue Light Card website for more information on exclusive discounts and deals.

Other Water Introduces Nova Series to Improve Drinking Water for London Apartment Residents

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LONDON, UK, June 19, 2026 – Other Water has announced the launch of its Nova Series, a new water filtration range created specifically for people living in London flats. The company aims to provide residents with a simple way to enjoy cleaner, better-tasting drinking water at home while reducing reliance on bottled water and overcoming common apartment living challenges.

The business was founded after recognising a recurring issue faced by many flat residents. While London’s water supply is regulated and treated, concerns often remain around hard water, ageing pipework, high TDS levels, limited kitchen space, and emerging contaminants such as microplastics and PFAS.

London’s mains water is treated and regulated, but the experience of drinking it at home can differ significantly from one building to another. For many apartment residents, the concern is not only what reaches the building but also what happens between the street and the glass. Shared plumbing, ageing internal pipes, storage tanks, hard water scale, taste and odour issues, total dissolved solids (TDS), uncertainty about maintenance, and increasing awareness of contaminants such as microplastics and PFAS can all influence confidence in drinking water.

Other Water was established to address this gap between regulated supply and real-life residential experience. Its goal is to give London flat residents a practical way to improve the water they drink at home without relying on bottled water deliveries, bulky under-sink installations, or building-wide plumbing changes that are difficult for renters, leaseholders, and property managers to approve.

“Other Water was built from a problem we kept seeing in London homes: people do not necessarily want another lifestyle gadget; they want to feel confident filling a glass from their own kitchen,” said Daniel, director of Other Water and founder of Other Foods, a UK healthy snack company. “Nobody should have to stand in their own flat wondering what happened to the water between the mains supply and their glass. Londoners living in apartments often have less control over pipework, storage, and installation options than people in houses. We created Other Water to make cleaner drinking water feel simple, accessible, and built for the way city homes actually work.”

The company’s first solution, the Nova Series, is designed for compact urban kitchens and apartment living. It uses reverse osmosis membrane technology and aims to improve the everyday drinking-water experience by focusing on taste, convenience, ease of use, reduced dependence on single-use bottled water, and long-term peace of mind through a lifetime warranty. The system is designed for residents who want an at-home drinking-water solution that addresses everyday taste and hardness concerns as well as questions about substances such as microplastics and PFAS. To support its technology and filtration claims, Other Water has published its evidence and standards information, including details of its filtration approach, at https://otherwater.co.uk/pages/evidence-and-standards.

Other Water’s approach is centred on three priorities: making better water easier to live with, reducing the need for bottled water at home, and designing products that suit rental flats, new-build apartments, older conversions, and shared residential buildings. The company believes that clean drinking water should not depend on whether a resident owns their home, can alter plumbing, or has space for a large system.

“The long-term vision is bigger than one product,” added Daniel. “Other Water exists to help solve the clean drinking-water problem for London apartments at the household level, then at the building level. The ambition is to work with residents, landlords, developers, and property managers so that better drinking water becomes a normal part of city living, not a premium workaround.”

The launch comes at a time when UK consumers are paying closer attention to water quality, infrastructure resilience, plastic waste, PFAS, microplastics, and household health. Other Water sees London as the right place to begin because of the city’s density, large apartment population, hard-water conditions, and mix of new and ageing residential buildings.

Other Water is now preparing the Nova Series for public launch and customer interest registration, and is inviting London residents, landlords, interior designers, and property managers to register interest at www.otherwater.co.uk.

Serviceware Named a Leader in IT Financial Management Software by Independent Research Firm 

IDSTEIN, Germany. June 19th, 2026 – Recognition from independent Analyst Evaluation ranks Serviceware among top vendors in the market with the highest possible scores in six criteria.

Serviceware, the enterprise service management (ESM) and IT financial management (ITFM) platform, today announced it has been named a Leader in The Forrester Wave™: IT Financial Management Software, Q2 2026. 

The evaluation, conducted by Forrester Research, assessed eight of the most significant ITFM software vendors across current offering, strategy, and customer feedback. Serviceware is positioned among the top vendors in the analysis as one of only three “Leaders” in the field of IT Financial Management (ITFM) in the international report.

To Serviceware, the recognition reflects its position as the platform of choice for large enterprises navigating the growing complexity of technology spend – from cloud and AI investment to hybrid infrastructure and service-based operating models.

Forrester’s evaluation assessed vendors across core ITFM capabilities including cost transparency, chargeback and showback, TCO optimisation, budgeting and forecasting, scenario analysis, and integration breadth.

Forrester’s assessment noted that Serviceware “excels at budgeting, reporting/dashboarding, allocation/chargeback/showback, and TCO optimization” and that “budgeting, forecasting, and actuals run on the same underlying model, supporting variance analysis and decision-grade scenarios.”

The Forrester evaluation conclusion on Serviceware states: “Serviceware is best suited for large enterprises with complex service portfolios and advanced chargeback requirements.”

Dr. Alexander Becker, COO of Serviceware and responsible for the ITFM platform, said: “Being named a Leader in this international Forrester Research evaluation is a significant achievement for Serviceware, as we believe it shows how our solution is ahead of the rest. In our view, it demonstrates the value of our platform approach and reinforces the critical role of IT Financial Management in helping enterprises gain deeper visibility, improve control, and drive greater efficiency across their IT investments.”

According to the Wave report: “Serviceware is the only independent public company in the vendor group. Based in Germany, it supports deployments in the world’s largest conglomerates across Europe, APAC, and North and South America.” 

It also states, “Serviceware’s strategy focuses heavily on cost structures for IT services and internal pricing transparency. Its supporting services are differentiated in this market, offering consulting to help clients maximize the value of their Serviceware instance and their IT cost model.”

Serviceware’s Digital Value Model enables enterprises to allocate costs consistently from the general ledger through services to business consumers – with a single underlying model for actuals, budgets, and forecasts that supports continuous variance analysis and forward-looking scenario planning.

Enterprises face mounting pressure to account for technology spend with greater precision and transparency. AI investment has brought this to a head: the C-suite is increasingly asked to explain not just what IT costs, but what the organization’s technology investments are delivering – across every business unit consuming them.

Serviceware enables IT, finance, and business stakeholders to operate from the same financial model – moving the conversation from where did the money go to what should we do next.

Serviceware empowers organizations worldwide to reinvent their service processes – digital and highly automated. At the core of its portfolio is the AI-native Serviceware platform. It transforms services across industries, aligns technology and service costs directly with business value, and intelligently connects people, processes, and data to form the foundation for service excellence in modern enterprises.

Since 2018, Serviceware has been harnessing the potential of artificial intelligence in service management. The continuous advancement of the platform is driven by Serviceware’s AI competence center in close collaboration with TU Darmstadt, one of Germany’s leading technical universities.

The Serviceware platform includes solutions for Enterprise Service Management, IT Financial Management, Knowledge Management, Corporate Performance Management, and Field Service Management – deployable individually or seamlessly integrated. Its portfolio is complemented by strategic consulting, managed services, and a strong network of partners in IT security, data management, and endpoint management.

Serviceware serves over 1,100 customers worldwide across diverse industries, including 18 DAX-listed companies and 5 of the 7 largest German enterprises.

Headquartered in Idstein, Germany, the company employs over 450 people across 14 international locations. 

Audit Adventures Strengthens Global AI Governance Presence with VerifyWise Listing and AI Verify Foundation Membership

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LONDON, UK, June 19, 2026 – AI governance and compliance platform Audit Adventures has achieved two notable milestones with its inclusion in the VerifyWise AI Governance Directory and its membership of the AI Verify Foundation. The developments reflect the company’s growing role in helping organisations build practical governance processes, prepare for audits and navigate an increasingly complex landscape of AI regulations and standards.

These latest announcements come as Audit Adventures expands its efforts to support businesses in implementing responsible AI practices and meeting emerging compliance requirements.

The VerifyWise AI Governance Directory is an international resource that brings together AI governance consultants, responsible AI experts, EU AI Act advisers and training providers. At the time of publication, the directory features 606 organisations across 38 countries and covers expertise aligned with frameworks such as ISO/IEC 42001, the NIST AI Risk Management Framework and developing AI regulatory obligations.

In addition, Audit Adventures has become a member of the AI Verify Foundation, a global open-source community dedicated to advancing trustworthy AI through the development of testing tools, governance frameworks, standards and best practices.

Maphi Bayolo, founder of Audit Adventures, said: “Being added to the VerifyWise AI Governance Directory and joining the AI Verify Foundation are important milestones for Audit Adventures. Responsible AI is no longer something organisations can treat as an abstract principle; they need practical ways to demonstrate governance, oversight, monitoring and accountability. Nobody governs AI alone, and these memberships place Audit Adventures within communities that are actively working to make trustworthy AI practical.”

Audit Adventures is focused on creating structured implementation pathways that help organisations interpret and apply AI governance requirements, including the EU AI Act and ISO/IEC 42001. The platform translates governance principles into operational processes covering risk management, documentation, control mapping, human oversight and continuous monitoring.

Alongside building Audit Adventures, Bayolo is the author of Equilibrium Fairness: A Runtime Governance Architecture for Monitoring and Correcting Fairness Drift in High-Impact AI Systems. The working paper is accompanied by an open reference implementation published on GitHub.

The Equilibrium Fairness framework is based on the principle that fairness should be continuously evaluated throughout an AI system’s lifecycle rather than assessed only at deployment. This approach recognises that model performance and outcomes can shift over time as data, populations and operating conditions evolve.

Its reference implementation follows a four-stage process comprising initialise, monitor, threshold and correct. The framework tracks indicators such as demographic parity gap and equalised odds gap, evaluates them against predefined thresholds and records structured escalation events when those thresholds are exceeded. Decisions regarding corrective action remain under human control.

Bayolo added: “Organisations increasingly need evidence that AI systems are being monitored, questioned and improved after deployment. Equilibrium Fairness is intended to support that need: a practical governance layer that compliance, audit, model-risk and legal teams can understand, configure and evidence.”

The framework is being developed with consideration for emerging regulatory expectations and industry standards, including lifecycle risk management, human oversight, robustness and ongoing performance evaluation.

Looking ahead, Audit Adventures intends to further enhance both its governance platform and the Equilibrium Fairness framework, providing organisations with practical and evidence-based tools for responsible AI governance and compliance.

Raising the roof at 20 Stories!

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Cheshire-based family business, InstaShade, a specialist in high-end outdoor lifestyle solutions, has just completed installation of an elegant bioclimatic pergola in the rooftop bar of 20 Stories, a restaurant and cocktail lounge on the 19th floor of No.1 Spinningfields.

InstaShade Director, Sarah Lunt, says: “Installing a large bioclimatic pergola on a rooftop bar is no small undertaking but the breathtaking results are more than worth the effort!”

With unparalleled 360-degree panoramic views of Manchester, the 20 Stories kitchen creates expertly crafted menus showcasing the best of north-west produce, whilst Bar Manager, Jack Marsden, serves delicious Signature Cocktails to a discerning clientele. No.1 Spinningfields is a cutting-edge workplace venue at the heart of the Northern Powerhouse, which blends best-in-class technology, sophisticated design and a vibrant social scene in one distinctive venue.

“The installation involved multiple trips transporting materials and equipment to the roof, navigating tight spaces, and – on more than one occasion – some unforgiving Manchester winds, “Sarah continued saying. “Our team navigated every detail with the professionalism and care that each InstaShade project demands, be that for major commercial venues, heritage sites or residential properties in any UK location”.

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This new installation is the latest element of InstaShade’s evolving setup at Manchester’s iconic rooftop bar, with the bespoke bioclimatic pergola sitting alongside the lovingly-made array of InstaShade pergolas and parasols that are already part of the skyline.

For more information and to explore what InstaShade can bring to your outdoor entertainment space, visit the website.

To Buy: www.instashade.co.uk

Retailers encouraged to diversify BBQ selections beyond traditional grilling favourites

LONDON, UK, June 18, 2026 – As summer entertaining returns, industry experts are advising retailers and foodservice operators to refresh their BBQ ranges with a broader selection of meats and flavour combinations. Expanding beyond standard burger and steak options could help businesses tap into consumers’ growing appetite for variety and culinary exploration.

According to Gaynor Stokes, meat adviser to the European Union’s ‘More Than Only Food & Drink’ campaign, the summer grilling season presents valuable opportunities to introduce consumers to new products and cooking ideas.

“People are often more adventurous with food during BBQ season,” says Stokes. “That creates the perfect environment for chefs and retailers to showcase different cuts, flavours and food traditions.”

Consumers are increasingly seeking transparency about the foods they purchase. Alongside concerns regarding ultra-processed products, shoppers are paying greater attention to quality, sustainability and where their food originates.

“Naturally produced meat remains an excellent source of protein and nutrients. BBQs offer an ideal platform for introducing cuts that consumers may not use regularly but which deliver excellent flavour and flexibility,” she explains.

Chicken thighs and pork steaks remain particularly attractive options for chefs looking to diversify menus. With international flavours continuing to influence dining trends, creative seasoning blends and marinades can transform these cuts into standout dishes.

“European ingredients such as Slovakia’s Paprika Žitava PDO and France’s Piment d’Espelette PDO can bring depth of flavour to pork and chicken marinades. Prepared on skewers, they can be used in Mediterranean-inspired dishes such as souvlaki.”

Larger cuts including brisket, pork belly, shoulder and lamb shank also lend themselves well to outdoor cooking. Slow cooking followed by a final finish on the grill can create impressive results.

“Their rich flavours work wonderfully with uncomplicated accompaniments such as fresh salads, flatbreads and sauces,” says Stokes.

Retailers can help boost consumer confidence by offering educational materials including recipes, cooking techniques and preparation advice both in stores and online.

“There is significant potential for introducing speciality products such as Spain’s Chorizo Riojano PGI, Germany’s Nürnberger Bratwürste PGI and Poland’s Kiełbasa lisiecka PGI. These products offer consumers a taste of established European traditions.”

European meat production standards continue to attract consumer interest. Regulations cover everything from traceability and food safety to animal welfare and hygiene requirements.

The wide range of farming practices, livestock breeds and culinary traditions across Europe provides businesses with strong provenance stories to share.

Galician beef from northern Spain is one example gaining popularity due to its flavour, marbling and quality, developed through natural grazing systems.

“BBQs create opportunities for people to explore new tastes together,” says Stokes. “By embracing different ingredients and cooking traditions, businesses can offer consumers something distinctive.”

Innovation and creativity will help retailers and hospitality operators differentiate their BBQ offerings throughout the season.

UA92 study highlights Gen Z football creators reshaping fan influence ahead of England’s World Cup opener

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Football creators including Chunkz, Niko Omilana and Angry Ginge are emerging as key figures in how younger audiences consume and interact with the sport, according to new research.

The UA92 Influence Index has compiled a first-of-its-kind starting XI ranking the most influential football personalities under 30.

The Index reflects a wider change in football media, where match reaction, tactical debate, fan culture and behind-the-scenes entertainment is diversifying across platforms rather than solely through traditional media.

Ahead of the 2026 World Cup, academics at UA92 developed the Index to track the growing influence of young football content creators and personalities.

Those selected for the Index’s Starting XI command a combined social audience of 63.5 million followers, almost the size of the UK population.

The Index also measures audience reach, engagement, video views and cultural impact, or what researchers call ‘Heat’.

‘Heat’ accounted for 30 per cent of the final score and measured how much fans talk about, share and emotionally connect with a personality.

Spencer Fearn, lecturer and course leader at UA92 and former youngest owner of a British football club, said the results show how dramatically football media consumption has changed, with creators now sitting alongside traditional broadcasters in shaping opinion.

He added that interpreting audience behaviour has become a major industry skill, influencing careers across clubs in marketing, analytics, production and coaching.

The findings come as UA92 launches its Football Broadcast and Journalism degree, following the success of its Business of Football programme.

The course is built with professionals from BBC Sport, ITV, Channel 4 and CNN, combining classroom learning with placements at clubs and organisations including Salford City FC, Manchester United and Lancashire Cricket Club.

The research highlights how modern football media is evolving, which the UA92 Index seeks to measure.

Chunkz ranks first with a 14.2 million audience built through football and entertainment content.

Niko Omilana follows in second place with viral football-related videos and mainstream entertainment reach.

Angry Ginge is third after a rapid rise driven by viral clips, creator matches and television exposure.

His strong cultural impact score reflects high engagement beyond simple follower counts.

Thogden places fourth thanks to consistent stadium coverage and strong audience interaction.

W2S and Behzinga, part of The Sidemen, feature due to their football content and large-scale charity matches.

ChrisMD is included for football skills content and collaborations with professional players.

England stars Leah Williamson and Alessia Russo also appear, reflecting the rise of women’s football influence

For more information on the Football Broadcast and Journalism BA (Hons) Degree, visit: https://ua92.ac.uk/study-with-us/undergraduate/courses/football-broadcast-journalism-ba-hons/ 

Starting XI in The UA92 World Cup Influence Index

The ranking combined seven weighted metrics:

  • Cultural Impact (“Heat”) – 30%
  • Followers / Reach – 20%
  • Engagement Rate – 15%
  • Video Views – 15%
  • Average Interactions – 10%
  • Likes – 5%
  • Comments – 5%

The UA92 World Cup Influence Index:

Name Total followers UA92’s influence score/ Five
Chunkz.                       14,238,614               4.13
Niko Omilana               12,586,000              4.02
Angry Ginge.                7,302,501                3.71
Thogden                        3,887,292               3.37
ChrisMD                         9,216,395               3.21
Harry Lewis (W2S)        3,900,000              3.20
Ethan Payne (Behzinga) 3,137,000              2.97
Danny Aarons                 3,968,000              2.63
Leah Williamson             1,260,672               2.17
Sharky                           2,880,000                1.92
Alessia Russo               1,129,521                  1.87