Business London Press

Femi Martin’s New Book Author of Life Offers Poetic Retelling of the Creation Story

Book Publishing

News Desk

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21/07/2025

Femi Martin’s New Book Author of Life Offers Poetic Retelling of the Creation Story

British-Nigerian author Femi Martin has unveiled his latest work, Author of Life — a poetic and spiritual retelling of the creation story. Available now on Amazon, this compelling release adds to Martin’s expanding body of work and introduces readers to a profound voice that contemplates themes of existence, purpose, and inner awakening.

What if the beginning wasn’t just the start of time, but the awakening of something eternal within us? Author of Life invites readers on a voyage into the unknown — a lyrical and contemplative journey through the birth of life and the enigma that surrounds it. Blending imagination with intimate truths, the book challenges our understanding of “beginning” as more than a temporal moment — instead, a divine encounter.

The narrative unfolds in a vast silence — an untouched void, absent of light or sound. From that still point, a rhythm begins: life stirs, water flows, light breaks, and spirit awakens. With rich imagery and soulful cadence, Martin conjures a world where the first breath is hallowed and the spark of existence sets the cosmos into motion. Rather than following a linear plot, the text reads like a contemplative current — fusing spiritual wisdom with poetic grace.

Readers are drawn into the very essence of being, witnessing life’s origin through a perspective that is both mythic and intimate. The language is symbolic yet accessible, weaving eternal themes with heartfelt clarity: the awe of creation, the quiet pull of belief, the burden of meaning, and the resilient spirit of humanity. This is not a narrative that seeks to solve life’s riddles, but one that lovingly poses its most sacred questions.

At its heart, Author of Life is an invitation to reconnect. To remember the marvel of existence, the hush before the chaos, and the dawn of light in the darkness. It reads as both meditation and story — a gentle offering from a writer who sees storytelling as a bridge between the visible and the veiled.

What makes Femi’s voice stand out is the sincerity of it. His writing doesn’t posture or preach. Instead, it feels like a conversation with someone who has wrestled with the big questions and come away with something honest to say. For readers of spiritual literature, reflective fiction, or poetic storytelling, this book is a fresh and soulful offering that lingers long after the final page.

Watch the official trailer:
https://youtu.be/w3EGHto-R1A

Order the book on Amazon:
https://amzn.eu/d/9Ct5WzD

Visit the official website:
https://femimartin.co.uk

About the Author

Femi Martin is a Nigerian-born author living in the UK with his four children. A lifelong reader and spiritual thinker, he uses storytelling to explore the world around him and communicate deeper truths through words. Author of Life is the latest addition to his growing body of work.

Reply Launches Prebuilt AI Apps to Simplify and Speed Up Enterprise AI Integration

Business

News Desk

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18/07/2025

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Reply Launches Prebuilt AI Apps to Simplify and Speed Up Enterprise AI Integration

Today, Reply has introduced its Prebuilt AI Apps—a new suite of intelligent, production-ready Generative AI tools created to make enterprise AI integration faster, simpler, and more effective.

Developed using a combination of in-depth process expertise, expertly curated data sources, and orchestrated AI agents, the Prebuilt AI Apps offer robust, secure solutions built for real operational environments.

Each application is highly flexible and can be tailored or expanded to connect with enterprise platforms and data systems, all while maintaining strict governance and operational integrity.

These tools are engineered to optimise enterprise workflows—improving access to critical information, boosting the quality of decision-making, and increasing efficiency. Thanks to their conversational interfaces and structured knowledge management, Prebuilt AI Apps support rapid adoption and deliver immediate value by reducing manual effort from the outset.

Prebuilt AI Apps enable organisations to:

Increase productivity in information-intensive areas such as HR, procurement, and compliance
Shorten decision-making time through intelligent document comprehension and summarisation in industry verticals;
Reduce operational costs and manual workload by automating repetitive tasks;
Improve user experience with intuitive, accessible conversational interfaces.

As part of the Prebuilt AI Apps initiative, agentic systems are already available for an initial set of sectors:

In the insurance industry, claims processing can be accelerated by converting medical reports and invoices into structured data, while simultaneously flagging missing or inconsistent information.
Procurement teams can automate the review of supplier responses, highlighting relevant clauses and generating tailored evaluation matrices.
HR departments can deploy multilingual, role-specific virtual assistants available 24/7, to support policy queries, employee requests, and professional development journeys.

By extending the application of AI into value-driven processes, the Prebuilt AI Apps provide a practical and sustainable pathway from experimentation to scaled adoption, delivering measurable impact from the outset.

To explore the full catalogue of Reply’s Prebuilt AI Apps, visit www.reply.com.

About Reply

Reply [EXM, STAR: REY, ISIN: IT0005282865] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply supports major European industrial groups in the telecom and media; industry and services; banking and insurance and public sectors in defining and developing business models enabled by the new paradigms of AI, cloud computing, digital media and the internet of things. Reply’s services include: consulting, system integration and digital services. www.reply.com

Safehire.ai Launches Groundbreaking AI Platform to Revolutionise Recruitment Vetting

Education

News Desk

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18/07/2025

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Safehire.ai Launches Groundbreaking AI Platform to Revolutionise Recruitment Vetting

Safehire.ai Ltd has launched its next-generation recruitment intelligence solution, revealing the platform at the 2025 Independent Schools’ Bursars Conference. This milestone marks a major step forward in safer recruitment practices, particularly within highly regulated environments.

Founded by former British Army officers Simon Holden (CEO) and Sean Lumley (COO), Safehire.ai was built with a clear goal: to strengthen safeguarding measures at the source—during hiring. The pair, united by both friendship and service, are determined to challenge the limitations of current vetting methods.

“We’re not here to patch a broken system. We’re building one that reflects the realities of digital risk. Safehire.ai brings visibility, intelligence, and context to where safeguarding truly begins – recruitment.” said Simon Holden.

By harnessing artificial intelligence in tandem with human oversight (HITL), the platform scours billions of publicly available data points across the deep and dark web. It doesn’t rely on subjective social media analysis—instead, it provides clear, structured reports based on concrete, verifiable indicators of risk. Organisations receive results in as little as 24–72 hours, with pricing from just £20 to £30 per search depending on subscription plans.

“A year ago, it would cost £1,000 for an analyst to do a deep web background search to uncover evidence of child sexual exploitation, radicalisation or hate speech,” added Sean Lumley. “Today our AI/human partnership can do the same thing for less than £30.”

Targeted at sectors where trust is paramount—including education, legal, health, and youth-focused organisations—Safehire.ai offers scalable subscription models to meet the safeguarding needs of both small institutions and large enterprises.

About Safehire.ai Ltd

Safehire.ai Ltd is the UK’s first AI-powered deep web background search tool built for safeguarding in regulated sectors. Founded on the principles of trust, integrity, and innovation, the company’s mission is to redefine safer recruiting. It does this by closing the gap left by traditional checks with unprecedented – and affordable – deep web insights to ensure safer hiring decisions.

To explore how Safehire.ai is changing the face of safer recruitment, visit www.safehire.ai.

Interested in seeing it in action?

Schedule a personalised demo with our team today. Safeguarding can’t wait. Join the shift to intelligent recruitment with Safehire.ai – where better decisions begin, and unseen risks are brought to light.

Activewear Brand Petite Aesthetics Debuts to Empower Petite Women

News Desk

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18/07/2025

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Come 4 August, Petite Aesthetics will make its debut—a London-based activewear start-up that’s set to transform the way petite women shop for performance wear. As the first brand of its kind designed solely for women 5’4” and under, its launch marks a major moment in fashion. The brand’s designs are based on advanced 3D body scanning and underpinned by academic insight into the needs of petite consumers.

Fashion with a Cause

“I created Petite Aesthetics for the woman who has always been overlooked,” says founder and CEO Natalie Filippoy. “Not because of what she lacked but because of her height.”

A committed gym-goer herself, Filippoy became increasingly frustrated by the one-size-fits-all approach of mainstream activewear. From rolling waistbands to oversized straps, she found herself constantly readjusting clothes that were never made with petite women in mind. That frustration soon evolved into a mission—to create a brand where petite women feel seen, supported, and styled. More than just clothing, Petite Aesthetics is launching a movement. Its vision is to rewrite the narrative around petite fashion—where height is no longer an afterthought, but a starting point for design and innovation.

The Industry Gap: 54% of Women, Still Ignored

Petite women make up over half the global female population, yet remain underserved by mainstream fashion. Most brands simply scale down standard sizes, resulting in poor fit, discomfort, and increased alteration costs.

Petite Aesthetics takes a different approach beginning with the truth that petite women have distinct body proportions, not just smaller frames.

Science-Backed Design

Inspired by a 2016 academic study (Kim, Song & Ashdown), the brand’s fit system is built around four core petite body types:

Top Petite – fuller bust/shoulders
Bottom Petite – curvier hips/thighs
Regular Petite – balanced proportions on a small frame
Plus Size Petite – larger sizes with petite-specific structure

Filippoy spent over a year refining sizing, testing on real bodies, and integrating 3D body scanning so each customer can find their true fit, no more guesswork.

Beyond the Fabric

“Garments without soul are just fabric,” says Filippoy. “But when they reflect your truth, they become power.”

Petite Aesthetics is more than activewear. It’s a movement for women who’ve been underestimated or made to feel invisible. Through premium performance pieces, it offers a sense of identity and strength, starting from the first wear.

About the Founder

Natalie Filippoy created Petite Aesthetics out of lived experience, combining research, real-life testing, and deep intention to offer petite women what she wished she had at 14: clothes that finally felt like home.

About Petite Aesthetics

Founded in 2025, Petite Aesthetics is the first research-backed activewear brand created exclusively for petite women. With custom sizing, 3D technology, and a soul-led mission, it empowers women under 5’4″ to reclaim their fit, confidence, and identity without compromise.

Customers can explore the Petite Discovery Centre and join the waitlist at www.petiteaesthetics.com

TuTeck Technologies Names Soumya Dasgupta as New CDSO Amid Global Growth Push

AI

News Desk

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17/07/2025

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TuTeck Technologies Names Soumya Dasgupta as New CDSO Amid Global Growth Push

In a decisive move to strengthen its executive leadership, TuTeck Technologies Private Limited, a globally recognised pioneer in AI, data, and digital transformation, has promoted Mr. Soumya Dasgupta to Chief Delivery and Strategy Officer (CDSO), effective immediately. The promotion underscores TuTeck’s long-term vision to enhance delivery capabilities, innovate with scalable AI-led solutions, and advance its expanding international footprint.

Previously serving as Senior Vice President, Mr. Dasgupta brings to the role a wealth of experience managing intricate projects and strategic initiatives. His career at TuTeck has been defined by an unyielding focus on operational refinement, deep-rooted client engagement, and influential leadership that has helped shape the company’s broader strategic path.

During his tenure, Mr. Dasgupta has been instrumental in spearheading significant advancements, including the meticulous streamlining of delivery methodologies, the successful deployment of high-profile, cutting-edge AI and Machine Learning (AI/ML) solutions, and a measurable improvement in client satisfaction across diverse geographic regions. His expertise has been critical in scaling TuTeck’s capabilities and footprint across key markets, notably North America, the United Kingdom, and the vibrant Asia Pacific (APAC) region, consistently demonstrating his ability to transform vision into tangible, impactful results.

“Soumya’s outstanding leadership, his unwavering client-centric approach, and his unique ability to translate complex technology, particularly advanced AI, into clear, tangible business outcomes, are truly invaluable to TuTeck,” stated Mr. Samantak Panda, CEO of TuTeck Technologies. “As we embark on an accelerated global expansion and profoundly deepen our capabilities in advanced AI, Soumya’s unparalleled expertise will be absolutely critical. He will ensure not only the continuation of our exceptional delivery standards but also provide the essential strategic direction required to navigate our future growth trajectory and solidify our position as an AI powerhouse.”

In his newly elevated and expanded role, Mr. Dasgupta will assume comprehensive oversight of TuTeck’s global end-to-end service delivery framework. His strategic mandate will include meticulously optimizing delivery processes, rigorously ensuring unparalleled quality standards across all engagements, strategically scaling highly specialized teams, and continuously enhancing the client experience – with a particular emphasis on seamless and impactful AI integration.

Beyond operational excellence, Mr. Dasgupta will be playing a key role in architecting the long-term strategic vision of TuTeck. This will involve meticulously identifying nascent market opportunities driven by the rapid evolution of AI, fostering strategic partnerships, and ensuring that all business functions are meticulously aligned to support and accelerate TuTeck’s ambitious goals for sustainable and disruptive growth in the AI and digital transformation landscape. His strategic foresight will be instrumental in positioning TuTeck at the forefront of AI innovation, ensuring the company’s solutions not only meet but anticipate the evolving needs of global enterprises.

“I am profoundly honoured and incredibly excited to embrace the challenges and opportunities that this expanded role presents,” said Soumya Dasgupta. “In an era defined by AI, I am eager to collaborate with our exceptional teams to further elevate our delivery excellence, drive relentless innovation across all our offerings, and chart an ambitious strategic course. Our mission remains clear: to empower businesses worldwide with truly transformative digital and AI-driven solutions that unlock unprecedented value and foster sustainable competitive advantage. This is a moment of incredible potential, and I am committed to leveraging the full power of TuTeck’s human expertise and advanced AI to redefine industry benchmarks.”

This pivotal promotion unequivocally underscores TuTeck Technologies’ continuous and significant investment in its leadership pipeline and its visionary commitment to driving innovation. It exemplifies the company’s core belief that the most profound advancements emerge from a powerful synergy between unparalleled human expertise and cutting-edge artificial intelligence. TuTeck is not merely adopting AI; it is strategically embedding it into the very fabric of its operations, delivery mechanisms, and strategic vision, ensuring that its clients benefit from the most advanced and effective solutions available.

About TuTeck Technologies Private Limited:

TuTeck Technologies (https://tutecktechnologies.com/) is a next-generation global technology company dedicated to empowering enterprises worldwide through comprehensive data and digital transformation, powered by the profound capabilities of Artificial Intelligence and Machine Learning. Boasting an impressive collective leadership experience exceeding 500 years and a highly specialized team of over 120 expert Data, AI, and Digital consultants, TuTeck serves a diverse portfolio of multinational clients across various industries. The company prides itself on building long-term, trusted partnerships founded on transparency, innovation, and measurable success. TuTeck’s unwavering commitment to excellence is further evidenced by its esteemed certifications: ISO 9001:2015 for quality management, ISO 27001:2022 for information security management, and SOC 2 Type II for security, availability, processing integrity, confidentiality, and privacy. These certifications reinforce TuTeck’s dedication to the highest standards of operational integrity and client trust in the rapidly evolving digital landscape.

AIXA Pushes for Eco Revolution in Crypto with 2025 Mining Rollout

Crypto

News Desk

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16/07/2025

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AIXA Pushes for Eco Revolution in Crypto with 2025 Mining Rollout

AIXA Miner has announced its newest advancement — a mobile, sustainable crypto mining solution created to help clean up the sector’s carbon footprint in 2025 and beyond.

Using green energy, energy-efficient hardware, and AI-driven optimisation tools, AIXA aims to transition its mining infrastructure into a fully renewable model on a global scale.

With environmental concerns growing louder across the digital currency space, AIXA Miner’s vision offers a path forward — one where efficiency and ecological accountability coexist.

“Our goal is to redefine what responsible mining looks like,” said a spokesperson at AIXA Miner. “By integrating renewable power sources, intelligent AI, and modern energy-efficient mining equipment, we are creating a path toward a cleaner crypto economy.”

AIXA Miner, which currently has over 1 million users worldwide, operates on a cloud-based system, meaning users do not require personal hardware or on-site infrastructure. Instead, mining activity is routed through data centers that utilize hydroelectric, wind, and solar energy.

These centers are monitored and optimised using AI algorithms that dynamically allocate resources based on both profitability and energy efficiency.

Mining options on the platform currently include contracts with DOGE Miner Antminer L7, BTC Miner Antminer S17 Pro, BTC Miner Avalon A15XP-206T and BTC Miner S21e XP Hydro, a unit powered by hydroelectric energy which offers a 41.20% ROI over 20 days. Each contract includes transparent terms and capital returned at maturity.

The announcement aligns with wider market shifts in 2025, including Bitcoin’s stabilization above $110,000 and increased institutional interest in ESG-compliant digital assets. AIXA Miner is currently available in over 200 countries and supports mining of Bitcoin (BTC), Dogecoin (DOGE), and Litecoin (LTC).

To further support its global community, AIXA Miner is offering new users a $20 signup bonus, allowing them to start mining immediately and experience the platform risk-free.

The platform’s AI-driven system automatically identifies the most lucrative mining pools and dynamically adjusts hash power to optimise returns, delivering daily rewards directly to users without any manual intervention.

AIXA Miner offers two distinct avenues for users to boost their earnings: a multi-level affiliate program and a VIP Membership.

The affiliate program rewards users for expanding their network. With users earning a 5% commission on deposits made by direct referrals, with additional income opportunities from activity within secondary and tertiary networks.

The VIP Membership system offers escalating benefits and enhanced daily earnings as investments on the platform increases.

Protected by military-grade encryption, security is underpinned by McAfee® and Cloudflare® technologies, SSL encryption, and AIG-insured coverage. AIXA Miner’s infrastructure ensures full-time availability and system reliability for a global user base.

With these innovative features, AIXA Miner continues to provide a secure, accessible, and environmentally conscious solution for cryptocurrency mining in 2025 and beyond.

Last Chance to Invest: Queer Spirits Mobilises Community to Safeguard LGBTQ+ Spaces

News Desk

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16/07/2025

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Last Chance to Invest: Queer Spirits Mobilises Community to Safeguard LGBTQ+ Spaces

As its community share offer nears the finish line, Queer Spirits — the first LGBTQ+ co-operative drinks company in the world — is calling on supporters to get involved and back a movement for long-term queer empowerment.

Founded by married duo Oli Powell and Jon Gronow, Queer Spirits launched with Queer Gin and has steadily built partnerships with LGBTQ+ venues, cultural events, and independent stockists throughout the UK.

In a major shift earlier this year, the business transitioned into a fully-fledged co-operative society. The move placed ownership into the hands of its members, signalling a radical commitment to community governance and sustainability.

Now, the team is working to raise at least £100,000 to open a dedicated distillery in London. The space would serve as a production hub, trade platform, and community gathering point — furthering the brand’s mission to support and enrich queer lives through enterprise.

Investment starts from just £50, and every investor earns an equal vote and shared stake in the co-operative. Eligible participants may also receive SEIS or EIS tax relief, making this a meaningful and accessible opportunity to support queer-led growth.

At a time when queer venues are disappearing and broader support for LGBTQ+ communities is under pressure, Queer Spirits is charting a new path based on ownership, inclusivity, and long-term resilience.

“We’ve designed Queer Spirits to be different — a brand that puts people before profits and is community-first from the ground up,” said co-founder Oli Powell.

“Together, we can supercharge Queer Spirits and build spaces for our community to thrive. One day, I see our co-operative protecting queer venues under threat, or even launching new ones of our own. This is how we build infrastructure that our community truly owns.”

In line with its mission, the founders are introducing innovative ways for stakeholders to build equity. Venues and retailers will soon be able to earn shares in Queer Spirits by simply stocking its products — ensuring their business directly supports the wider LGBTQ+ economy.

Plans are also in motion for a loyalty scheme, enabling individuals to gain co-op ownership through repeat purchases. With every bottle sold, the brand aims to invest back into the community and foster economic empowerment.

The crowdfunder closes on 28 July 2025. If the minimum target is met, funds will be used to secure a production site to develop new products and scale distribution.

HSAT Launches Precision Sugar Yield Forecasts Backed by AI and 40 Years of Data

Finance

News Desk

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14/07/2025

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HSAT Launches Precision Sugar Yield Forecasts Backed by AI and 40 Years of Data

In an industry where a single weather event or policy move can disrupt supply chains, HSAT is bringing precision and foresight to sugar forecasting. Using its AI-driven CropGPT platform, the company is achieving up to 98% accuracy, enabling better decision-making across the value chain.

Covering the AYP stack—Area, Yield, and Production—HSAT’s models fuse satellite data, weather trends tailored to sugar crops, in-field observations, market pricing indicators, and government policy insights. Updated weekly, the models are cross-verified with input from over 2,000 global field contributors and a 40-year historical database.

With coverage across Brazil, India, Thailand, EU, Pakistan, and the U.S., CropGPT provides predictive insights for over 90% of global sugar production. The system distinguishes itself by mapping data directly to sugarcane and sugar beet fields—not just regional averages—making it uniquely capable of identifying real agronomic stress before it is reflected in the market.

“Clients don’t just get a forecast—they get a decade of back-testing to prove accuracy,” said Paul Brabant. “We show how rainfall in Maharashtra, plant disease in São Paulo, or a policy shift in Thailand will impact yields weeks ahead of competitors.”

The CropGPT platform also offers weekly global and country-level reports, allowing users to track political events, logistics issues, and environmental risks alongside field-level data. All outputs are available via dashboard, API, or automated alerts, tailored to the workflows of traders, procurement teams, and analysts.

For those monitoring the sugar markets, HSAT’s unique Market Forces system connects pricing, currency, weather, and political variables into a unified map of impact—showing how seemingly unrelated events influence global sugar supply.

About HSAT

HSAT is a London-based technology company specializing in agricultural intelligence for soft commodities. Its platforms—CropGPT and CropManager—deliver precision insights into yield forecasting, climate risk, and operational performance across global crop supply chains. With unrivalled accuracy, global reach, and rapid updates, HSAT equips clients with the intelligence they need to act ahead of the market.

BOSGAME Debuts M5 AI Mini PC — Best Mini PC of 2025 Now Available for Pre-Order

Business

News Desk

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11/07/2025

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BOSGAME Debuts M5 AI Mini PC — Best Mini PC of 2025 Now Available for Pre-Order

BOSGAME has officially launched its powerful M5 AI Mini PC — expected to be a top pick in 2025 — delivering a compact yet high-performance option for developers, professionals, and content creators.

The much-anticipated M5 AI Mini PC from BOSGAME is now open for pre-order, as the leading tech retailer pushes forward its mission to redefine portable computing in 2025.

BOSGAME New M5 AI Mini PC – Best Mini PC for 2025
Titled the Best Mini PC for 2025, the M5 brings together next-gen AI processing power and an ultra-compact build. It’s crafted for creators, developers, and business users who require high-end performance without the bulk.

Versatile by design, the M5 AI Mini PC is well-suited for professionals with demanding tasks, as well as casual users seeking a streamlined and efficient desktop alternative.

Powered by AMD Ryzen AI Max+ 395 processor and radeon 8060S graphics

At the core of the M5 is the AMD Ryzen AI Max+ 395 processor, currently the most powerful chip available in the mini PC market, delivering 16 cores and 32 threads of processing power, along with an integrated Radeon 8060S GPU based on AMD’s RDNA 3.5 architecture. With 40 compute units and 20 WGP, the graphics capabilities rival that of dedicated desktop GPUs like the RTX 4070.

View the official BOSGAME site by clicking here

High memory, storage, and AI for demanding workloads

Key specifications of the M5 include up to 128GB of LPDDR5X RAM running at 8533MHz, dual M.2 PCIe Gen 4 SSD slots supporting up to 2TB of high-speed storage, and a total of 126 TOPS of AI compute performance powered by a 50 TOPS XDNA 2 NPU.

The M5 also features integrated Radeon 8060S graphics for smooth 3D rendering and next-generation gameplay, and offers a full suite of connectivity options including USB4, USB 3.2 Gen2, USB 2.0, an SD 4.0 card reader, 2.5Gbps LAN, and WiFi 7.

BOSGAME’s M5 AI Mini PC beats RTX 4090 in select AI workloads

Thanks to its advanced architecture, the M5 can run Llama 3 models locally, outperforming even high-end GPUs in AI workflows.

In LM Studio, BOSGAME reports AI performance up to 2.2× faster than an RTX 4090, making it a powerful solution for edge AI development, machine learning, and large-scale content creation.

A spokesperson for BOSGAME said:

“The BOSGAME M5 is currently the most powerful mini AI PC, featuring an advanced AI processor and WiFi 7 technology. It’s an all-in-one desktop solution built for professionals who demand maximum performance without compromise.”

View the official BOSGAME site by clicking here

The company, originally a major motherboard producer in China, reported approximately $30 million USD in revenue last year and is projecting between $60 and $70 million USD in 2025, driven by the growing demand for high-performance mini-computers.

Amazon Prime Day sales on Best Mini PC’s for 2025

To coincide with Amazon Prime Day, BOSGAME is strategically expanding its market share. This launch underscores the company’s commitment to delivering cutting-edge solutions that integrate performance, portability, and artificial intelligence capabilities.

The company continues to invest in innovation, with over 300 R&D specialists contributing to the development of new technologies and system designs.

The M5 reflects BOSGAME’s broader mission to deliver accessible, high-performance computing to a global audience.

Pre-orders for the BOSGAME M5 are now open via the official website, with shipping scheduled to begin in early July.

About BOSGAME

Bosgame is an electronic product brand established in 2021. We have 300 R&D technicians and continue to export a number of innovative technologies for the microcomputer industry every year. “Leading Science and Technology, Creating Intelligent Life” is our theme.

We believe that everyone deserves a cost-effective, high-performance, level of appearance mini computer that you can use anytime, anywhere. At present, we have established our own official media accounts on Instagram, Youtube, Twitter and Facebook to further promote and increase our brand awareness.

Evlo Honoured with Best Marketing Campaign of the Year at 2025 Credit Awards

News Desk

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08/07/2025

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Evlo Honoured with Best Marketing Campaign of the Year at 2025 Credit Awards

Evlo, a well-established UK consumer lender, has been awarded “Best Marketing Campaign of the Year” at the 2025 Credit Awards in recognition of its powerful rebrand centred on financial inclusion. The campaign successfully repositioned the brand around ethical lending and long-term financial wellbeing for its customers.

Hosted by Credit Strategy, the Credit Awards are a key industry benchmark, recognising outstanding creativity and strategic excellence in UK financial services. Evlo’s win highlights the campaign’s role in transforming a near 20-year-old lender into a brand that resonates with today’s financially conscious consumer.

“This recognition means everything to our team because it validates that authentic, purpose-driven marketing resonates both with customers and industry peers,” said Sam Foster, Head of Marketing & Communications at Evlo. “Our rebrand wasn’t about changing who we are, it was about expressing our true mission more clearly: being a business that champions financial inclusion and helps people access responsible borrowing options when they need them most.”

The award-winning campaign centred on Evlo’s renewed mission to provide a personal, human approach to lending, moving beyond traditional credit assessment models to consider customers’ full financial pictures. This approach has proven particularly valuable for borrowers who may have been overlooked by mainstream lenders, including those with adverse credit histories, irregular income patterns, or limited credit files.

Rebranding an established financial services business presented unique challenges that the campaign successfully navigated. The strategy required careful balance between honouring the company’s heritage whilst articulating a clearer vision for its future role in the lending landscape. The campaign demonstrated how traditional lenders can evolve to meet changing customer expectations whilst maintaining the trust and reliability that established businesses are known for.

“Rebranding a business with nearly two decades of history isn’t without its risks,” Sam continued. “It requires courage, clarity, and above all, trust across teams and functions. But sometimes change is exactly what’s needed to bring your values and identity closer to the people who matter most: our customers and our people. This award belongs to everyone who helped shape that journey.”

The winning campaign encompassed multiple touchpoints, from digital marketing and customer communications to internal culture initiatives and stakeholder engagement. Central to its success was the integration of customer insights that revealed growing demand for more transparent, flexible, and inclusive lending options. The campaign’s messaging focused on Evlo’s commitment to treating each customer as an individual rather than just a credit score, emphasising responsible lending practices and long-term customer relationships.

Industry recognition comes at a time when the lending sector faces increasing scrutiny around responsible practices and financial inclusion. Evlo’s approach demonstrates how established lenders can differentiate themselves through authentic positioning that addresses real customer needs whilst maintaining commercial viability. The company’s focus on responsible borrowing and financial education has resonated with customers seeking alternatives to traditional high-street lending.

The Credit Awards judging panel, comprising senior industry figures and independent experts, evaluated campaigns across multiple criteria including strategic thinking, creative execution, measurable outcomes, and positive impact on customers and the broader market. Evlo’s campaign stood out for its comprehensive approach to brand transformation and its clear demonstration of results across customer acquisition, engagement, and satisfaction metrics.

“We’re incredibly proud to be recognised on one of the industry’s biggest stages,” added Sam. “This win celebrates not just creativity and customer insight, but the power of strategic change when it’s grounded in genuine purpose. It validates our belief that the financial services industry can and should do better in serving customers who have been underserved by traditional lending models.”

The award recognition positions Evlo as a thought leader in responsible lending and inclusive financial services. The company’s rebrand campaign has been noted for its authentic approach to communicating complex financial concepts whilst maintaining the trust and transparency that customers expect from established lenders. This balance between innovation and reliability has proven crucial in building stronger customer relationships and expanding market reach.

Looking ahead, Evlo plans to build on this recognition by continuing to develop products and services that support financial inclusion. The company remains committed to its mission of helping customers access responsible borrowing options whilst providing the education and support needed to build stronger financial futures.

The full list of Credit Awards 2025 winners and finalists is available at: www.creditstrategy.co.uk/credit-awards-winners

Fashion with a Cause

High memory, storage, and AI for demanding workloads

BOSGAME’s M5 AI Mini PC beats RTX 4090 in select AI workloads

Amazon Prime Day sales on Best Mini PC’s for 2025

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