Increasing evidence of climate change impacts has heightened global concern about drinking water quality and availability. A 2023 Gallup poll reported 55 percent of Americans are highly worried about polluted drinking water, paralleling a GlobeScan public opinion survey where 58 percent of participants from 31 countries viewed freshwater scarcity as a critical issue.

“Both surveys point to escalating global anxieties about water quality, freshwater availability, and safety, which is why, as a company with a planet plan rather than a business plan, we pledge heading into 2024 to keep innovating water purification and beverage solutions that will keep present and future generations safe,” declared Bengt Rittri, Swedish environmental entrepreneur and the founder and C.E.O. of Bluewater, a global leader in sustainable water purification and beverage solutions. In just ten years, Bluewater has positioned itself at the forefront of delivering cutting-edge purification and beverage solutions for a range of applications.

“We believe it’s everyone’s right to access clean, safe drinking water that is free of all the contaminants that are making their way into the water due to climate change, industrial and other pollution, contamination of freshwater reserves, and lack of investment in municipal water infrastructures,” Rittri stated.

Rittri pointed out the significant issue of per- and poly-fluoroalkyl substances (PFAS), chemicals widely used and now commonly found in the environment, which are linked to serious health risks.

Bluewater’s purifiers, capable of removing up to 99 percent of all known water contaminants including PFAS and microplastics, have been independently validated for their efficiency. The company’s SuperiorOsmosis™ technology in its high-performance Spirit and Pro under-sink water purifiers is an advancement in reverse osmosis, considerably reducing the water waste associated with traditional systems and promoting more sustainable, purer drinking water solutions.

“Water is life’s essential ingredient, and safeguarding its purity is our primary concern,” Rittri emphasised. He added, “As we head into 2024, our state-of-the-art water purifiers offer consumers and businesses a practical, potent solution to the escalating issue of chemical contaminants in tap water. We’re not merely providing a product but delivering peace of mind and contributing to a more sustainable future.”

Rittri’s ambition includes expanding Bluewater’s market reach and product line, as evidenced by the 2023 acquisition of Tappwater and a merger with Indonesian company P.I.P.A.

“We will continue our efforts to heighten awareness about the significance of clean water, hydration health, and sustainability among consumers, businesses, public authorities, and governments around the planet,” Rittri remarked.

Bluewater, challenging the global bottled water market, offers products like stainless steel refillable bottles and natural mineral concoctions in major markets worldwide. The company is committed to promoting ‘Hydration 2.0’, a healthier approach to hydration that also reduces reliance on single-use plastic bottles.

“Water protects our bodies in many ways, lubricating our joints, carrying nutrients and oxygen to our cells, regulating body temperature, and keeping our brain functioning. Thanks to our proprietary, innovative, and planet-friendly technology that tackles sub-standard chemical-riddled tap water, our resolution and pledge for 2024 is to make safer, great-tasting drinking water accessible to ever wider home, hotel, and restaurant businesses and on-the-go public audiences and slash the need for single-use plastic bottles”, Rittri asserted.